Khabib Nurmagomedov's "Send Me Location"

About

Khabib Nurmagomedov's "Send Me Location" is a catchphrase associated with Russian UFC and MMA fighter Khabib Nurmagomedov, which was directed at Irish MMA fighter Conor McGregor soon after the two engaged in a scuffle at the Barclays Center in New York. Nurmagomedov and McGregor's long-time rivalry undercuts the quote, which is repeated by Nurmagomedov in several official UFC videos. In late June 2023, Mark Zuckerberg notably repeated the phrase in response to Elon Musk's proposed boxing match challenge.

Origin

In April 2018, tensions between UFC fighters Conor McGregor and Khabib Nurmagomedov escalated to the point where McGregor smashed through the windows of a bus in a viral conflict that garnered significant media coverage and online attention.

On April 6th, 2018, two videos of Khabib Nurmagomedov asking to fight McGregor by saying "send me location" were uploaded to YouTube. YouTuber^[1] Shawn Haines posted one such video, gathering over 3 million views in five years (seen below, left). The YouTube^[2] channel Anatomy of a Fighter posted a longer video in which Nurmagomedov can be heard saying the phrase at the 6:36 timestamp, gathering over 900,000 views in five years (seen below, right).

Spread

On April 13th, 2018, Redditor /u/maliselisik posted a meme in reference to Nurmagomedov's catchphrase to /r/mmamemes,^[4] gathering over 100 upvotes in five years (seen below).

On September 17th, 2018, YouTuber^[3] Maurice Spears posted a parody video in reference to Nurmagomedov's catchphrase, gathering over 300,000 views in five years (seen below).

On October 12th, 2018, the Instagram^[5] page @crazysportfights posted a meme using Khabib's catchphrase, gathering over 200 likes in five years (seen below).

Elon Musk vs. Mark Zuckerberg Cage Fight

On June 21st, 2023, Mark Zuckerberg responded to Elon Musk's challenge to a boxing match by presumably quoting Khabib Nurmagomedov in an Instagram story post (seen below). The Twitter^[6] account @CultureCrave documented the interaction, gathering over 100,000 likes in two days (seen below).

Zuckerberg's post then notably resulted in a resurgence in the "Send Me Location" meme shortly after.

Various Examples

Search Interest

Unavailable.

External References