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"Keine Schwäche Zeigen" is a German catchphrase meaning "show no weakness," popularized by German YouTuber Mois in mid-October and spread by German YouTube users in the following days. After the catchphrase was spammed in the comment sections of several PewDiePie videos, it gained widespread recognition on YouTube in a similar vein to MaximilianMus' 'Oh Yeah Yeah' comments.

Origin

On October 15th, 2019, German YouTuber Mois posted a video titled "Niemand wirklich nie… Haltet endlich die Fresse " (shown below).[1] In the video, the YouTuber expressed frustration with Nobody: comments on YouTube and suggested that they should be replaced with an alternative, with a friend of the YouTuber suggesting instead writing "Keine Schwäche Zeigen" ("show no weakness") a message of support for those going through certain struggles in their lives. The video received over 220,000 views in one week.

- Let's replace these comments, let's replace them with some other shit.
- Replace them with "show no weakness."
- Okay. When your ex cheated on you so you broke up with her – show no weakness. When your math teachers gave you an F – show no weakness.

Spread

On October 18th, 2019, Mois posted a video of the catchphrase being user in comments under multiple videos on YouTube, with the video receiving over 215,000 views in three days (shown below).[2]

In the following days, the catchphrase spread further, with the comment being used in the comment sections of several PewDiePie videos released between October 15th and 19th, with the comment being blacklisted by the YouTuber approximately on October 20th. On the same day, Mois posted a video titled "PewDiePie zeigt Schwäche" ("PewDiePie shows weakness") (shown below).[3]

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