About

Kakegurui Masho or the Kakeguruimashou Trend refers to a lip dub meme trend based on audio from the anime series Kakegurui: Compulsive Gambler where users share a caption about the feeling of accomplishing something, then lip dub to the catchphrase "kakegurui masho," which roughly translate to "Come on, let's get our gambling freak on," while holding and shaking a their breast, a reference to the Yumeko breast grab meme. In the memes, the breast is often fake and exaggerated in size. The audio was uploaded to TikTok in mid-January 2026 and was popularized over the following weeks as the subject of memes.

Origin

In the anime series Kakegurui, about high stakes gambling, the character Yumeko is known to say "kakegurui masho," meaning, "Let's get our gambling freak on," during heated moments. A compilation of these moments was uploaded by YouTuber^[1] Sea Blobz on March 30th, 2021, garnering over 700,000 views in five years.

On January 17th, 2026, TikToker^[2] @asamienma posted a meme that uses the audio over a clip of a Genshin Impact player opening treasure chests, garnering over 3.9 million views in a month.

Spread

The audio went viral through January 2026 as the subject of lip dub memes, inspiring over 38,000 uses in a month. The memes typically feature a caption about accomplishing something and use the audio to represent happiness about the accomplishment.

On January 21st, 2026, TikToker^[3] @hirodabest posted a version of the meme captioned, "How it feels finishing the exam 1 millisecond before the teacher tells us to put our pens down," garnering over 16 million views in three weeks.

On January 22nd, 2026, TikToker^[4] @girlwithdaburger posted a version of the meme captioned, "How it feels submitting the assignment worth your entire grade at 11:59," garnering over 16.9 million views in three weeks.

On January 28th, TikToker^[5] @grumpyleanneandmaitland posted a video where he does the trend in front of his mother to film her reaction, garnering over 21 million views in two weeks.

On February 9th, TikToker^[6] @b.flipz1 posted a version of the meme captioned, "When I wait on teenagers and they all leave huge tips on their separate checks," garnering over 5.5 million views in two days.

Various Examples

Search Interest

External References