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Joe Goldberg Morph refers to a series of TikTok videos in which TikTokers confess the creepy things they've done due to having a crush and use a morphing effect to compare themselves to the Netflix You series character Joe Goldberg. The videos became popular in December 2019 due to You season 2's release.

Origin

On December 29th, 2020, TikToker @gabesco uploaded a video in which he morphs into Joe Goldberg with the caption "When she replies to the screenshot on your story of a song you got from ger spotify which you found through her VSCO" (shown below). The video gained over 389,700 likes in 11 days.

Spread

On December 31st, 2019, TikToker @hope.les.mess uploaded a similar video captioned "When you see a cute boy in a class of 200 so u go into canvas and look up every name into instagram until u find him" which garnered over 200,800 likes in nine days (shown below, left). In January 2020, TikTokers continued to use the format. TikTokers @gkizzlemynizzle6969 and @quikyturkeyy received over 254,100 likes and 276,000 likes respectively within a week (shown below, right).

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