About

Joe Emoji, also known as EmotiGuy or Rjumen, refers to a yellow emoji character, created by Daz3D in 2005, which became the subject of several reaction images, image macros, exploitables and animated GIFs throughout the 2010s and 2020s, notably including Picardía, Yellow Emoji Typing, Yellow Emoji In Darkness and Sad Emoji.

The character was nicknamed Joe in a Discord server called JOE HUB in 2020, where renders, animations and GIFs of Joe spread en masse. However, new animated Joe content since 2023 can mainly be attributed to the 3D animator nicknamed @joes_intern. His most recent viral success being the GIF of Joe shaking his rear-end, which was created only months prior^[21], went particularly viral on X in late 2025, inspiring use of the butt-shake GIF across platforms such as Instragram and Tiktok.^[14]

IP Rights

The prominent Ethereum meme coin cryptocurrency community based on the character called Joe Coin (ticker $JOE), have also become the full IP holders for Joe / EmotiGuy^[17] as of August 1st, 2025. They are currently producing a majority of the Joe content found across X and across other social media platforms using the character (prominently the 'Joe booty shake' GIF).^[21]

Boasting hundreds of animated videos and Tenor GIFs uploaded from their accounts^[16] and their community members. Future plans for Joe / Emotiguy have not yet been announced by the team.^[22]

Origin

On February 9th, 2005, the 3D art group Daz Originals (also known as Daz3D) published EmotiGuy, a free 3D model, which allowed users to pose and render a male yellow emoji with various expressions and gestures.^[1]

In 2006 the game company SlingDot who were a division of THQ Inc. at the time, used Joe as a mascot in their PC game "Super Aneurysm:https://archive.org/details/super_aneurysm" (a gem-based puzzle game, akin to Bejeweled and Candy Crush).^[17]

In 2012, Daz3d released the Barf App,^[2] which gave users a new way to render their own versions of the EmotiGuy emoji outside of traditional editing software.

On March 4th, 2013, a Facebook ^[3] page called Do you think i give a heck shared its first post. The page focused on sharing renders of EmotiGuy paired with captions that riffed on the catchphrase "Do You Think I Give a Heck."

The page was active until December 2013 and amassed over 19,000 followers as of September 2025.^[4] Throughout 2012 and 2013, screenshots of the page's posts spread on Tumblr and 4chan.

Spread

In 2014, an EmotiGuy render of the character wearing sunglasses, smiling and giving a thumbs-up gesture began spreading on the Argentinian website Taringa. The emoji was nicknamed Picardía, meaning "mischief" in Spanish.^[5]

The Picardía image spread to 4chan's /int/ ^[6] (international) imageboard on December 8th, 2015. In the following years, the image was used to joke about and mock political ideologies.^[7]

Joe

The EmotiGuy character was nicknamed Joe by the JOE HUB Discord^[8] server, which was created on May 3rd, 2020.^[9] The server was dedicated to sharing absurd renders of Joe heading into the 2020s.

The name Joe was coined sometime on or before May 18th, 2021, per a message shared in the #joe channel by Discord^[10] user Brooen on that day, who said, "I will be posting daily Joes here," captioning an Among Drip version of Joe.

Also in 2020, Joe was introduced to the official Steam Points Shop^[11] as an animated avatar and stickers, nicknamed "Rjumen," the Russian moniker for the meme.

3D renders of Joe became increasingly involved in the JOE HUB server heading into the 2020s. For instance, on October 8th, 2021, Discord^[12] user Brooen shared a render of Joe as John Wick, gaining several reactions in the #joe channel.

On June 1st, 2024, Discord^[13] user liam shared an animation of Joe breakdancing in The Backrooms in the #joe channel, gaining several reactions in a year.

Daz Productions (Daz3D) sold the full IP rights to the EmotiGuy character to the memecoin project $JOE Coin on August 1st, 2025.^[18] Marking the first time a crypto project has purchased FULL rights to a classic meme such as EmotiGuy.^[19]

On September 13th, 2025, X^[14] user @GiFShitposting posted a GIF of Joe shaking his buttcheeks. Over nine days, the post gained over 14.6 million views and 50,000 likes. Created by the X user @joes_intern who actively creates and uploads 3D animated Joe content on behalf of the Joe Coin community.^[16]

On September 20th, X^[15] user @NoLiquidity77 tweeted a GIF of Joe typing angrily, with the meme going viral garnering over 5 million views within the first 48 hours of being uploaded without even including any text. This allowed users to exploit the photo and include their own captions using quote replies on X. The tweet received thousands of likes within the day.

Related Memes

Yellow Emoji Typing

Yellow Emoji Typing or Yellow M&M Typing refers to an exploitable video of a 3D-modeled smiley-face character typing at an old computer. The video and screenshots from it became the subject of memes in 2021, particularly on Instagram, Twitter / X and TikTok, often accompanied by absurd text that the emoji is implied to be typing.

Yellow Emoji In Darkness

Yellow Emoji In Darkness refers to an exploitable video and GIF of a 3D-modeled judging-face character hiding in the shadow. The image became the subject of memes in June 2023, particularly on Instagram and Twitter / X, often accompanied by ironic text and also used as a reaction image when someone shared a controversial opinion on social media.

Sad Emoji

Sad Emoji is an exploitable image macro depicting a pixellated 3D emoji looking sad with white-gloved hands hanging by his side. The image is generally set to the song "The Reason Why" by Japanese artist Ayasa and is used to depict sadness or disappointment in a variety of memes.

Various Examples

Search Interest

External References