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About
"It's called fashion, look it up" is a catchphrase from fashion blogger Nicky Ottav, which people frequently use for image macros of animals wearing clothes.
Origin
In September 2013, Jimmy Kimmel Live[1] aired an installment of their infamous "Lie Witness News" segment from New York's Fashion Week, in which they interviewed attendees about designers who do not exist. During the clip, they ask fashion blogger Nicky Ottav about picture of a runway model with a watermelon photoshopped over his head. Ottav responded, "It's called 'fashion.' Look it up."
Spread
On September 23rd, 2015, Redditor FredMedlin posted a photo of a runway model with a mouse-like cage on his head and titled the thread "Its Called Fashion Look It Up." The post received more than 1,200 points (87% upvoted) and 60 comments.
On October 30th, 2016, the Instagram account @dabmoms[2] posted a photo of cat with pink netting on its head under the caption "It's called fashion Brenda look it up." The picture received more than 13,000 likes.
Notable Examples
Search Interest
External References
[1] Oyster Mag (via Wayback Machine) – Jimmy Kimmel Successfully Trolls Fashion Week Again
[2] Instagram – @dabmoms Post
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