It Do Go Down

About

It Do Go Down refers to a viral prank video in which man in a fishing boat tries to warn his friend that their boat is about to reach a weir, with the other man telling him that the river "do not go down." Starting March 2020, the video gained popularity in memes following a viral edit.

Origin

On August 29th, 2015, Facebook^[1] user RaShaun Grey uploaded a prank video in which he travels down a channelized river in a fishing boat with his friend. Upon noticing that they are approaching a weir, Grey repeatedly tells his friend that the river goes down, with the friend dismissing his warnings right until they almost reach the weir. The video received over 30,000 likes and 110,000 shares on Facebook in five years, with an August 30th, 2015, YouTube^[2] reupload gaining over 2.9 million views in the same period (shown below).

- Nuh-huh. It's a bridge. It just goes around the corner.
- Robert, that don't look like this. Robert, it goes down.
- It don't. It don't go down.
- Robert, it goes down!
- No it don't.
- It do go down!
- Oh! Stop, stop!

Spread

On November 10th, 2016, YouTuber^[3] Chumbo posted a To Be Continued… edit based on the video, marking the first known meme based on it. The video received over 360,000 views in four years (shown below, left). On July 5th, 2019, YouTuber^[4] the cable turned off cade posted a Minecraft edit of the video that accumulated over 1 million views in eight months (shown below, right).

The format did not see a pronounced spread until on march 9th, 2020, YouTube^[5] and Instagram^[6] user Jonkari P posted a The Incredibles edit of the video (YouTube upload shown below). The edit received over 58,000 views on YouTube, being featured on the Instant Regret Clicking This Playlist, and over 15,700 views and 5,500 likes on Instagram in ten days.

Following Jonkari P's post, the format gained a notable presence on Instagram, with notable edits by thugbobs,^[7] retry.mp4,^[8] bepis.man,^[9] blip.mp4^[10] and other Instagram users posted in the following days.

Various Examples

Search Interest

External References