Industrial Shredder Videos

Submission 1,986

Part of a series on Autonomous Sensory Meridian Response (ASMR). [View Related Entries]

About

Industrial Shredder Videos and Industrial Crusher Videos are a variety of entertainment videos in which various objects get put into industrial shredders and destroyed. The viral videos saw increased popularity on platforms such as YouTube and TikTok in the late 2010s and early 2020s, sometimes being used as source material for bait-and-switch memes or in ASMR content.

Origin

On December 4th, 2015, following the virality of the Hydraulic Press Channel launched in October 2015, Hungarian YouTube channel Gojzer^[1] became active, posting its first shredder video (now unavailable).^[2] On June 27th, 2016, the channel posted its first currently available video,^[3] a recording of various objects, including plastic bottles, beer cans and a phone being put into a hydraulic shredder. The video received over 2.8 million views on YouTube in six years (shown below).

Spread

In the following years, Gojzer proceeded to post over 300 videos of various items being put into shredders and destroyed, with multiple videos posted by the channel going viral on YouTube and being reposted on Facebook, Instagram and other platforms. For example, on March 21st, 2017, the channel posted^[4] a video of a hand prosthetic being processed through the shredder that accumulated over 49 million views in five years. On July 4th, 2017, the channel uploaded^[5] a video of Fanta drinks being thrown into the machine, with the upload gaining over 63 million views on YouTube in five years (shown below, left). On July 7th, 2019, the channel uploaded^[20] a video of Thanos' Infinity Gauntlet getting shredded that gained over 20 million views in three years (shown below, right).

The channel went on to gain over 4.1 million subscribers in six years on YouTube.

In mid-2019, the trend achieved its viral point as more channels started to upload similar shredding-content videos. For example, on February 13th, 2019, YouTube^[6] channel LA Machines uploaded a video of the "world's most powerful shredding machine" that gained over 6.6 million views in three years (shown below, left). On June 30th, 2019, YouTube^[7] channel D.Machinery uploaded a shredder video that gained over 36.1 million views in three years (shown below, right).

In the late 2010s, several channels posting shredder content gained prominence on YouTube, including D.Machinery,^[8] TeamMachines^[9] and Captain Crunch Experiments.^[10] Additionally, the trend also achieved virality on TikTok, with notable channels including @presstube^[11] and @shreddervs.^[12]

PS5 Shredder Video

On November 20th, 2020, during the significant shortage of PlayStation 5 gaming consoles at launch, YouTube^[13] channel Captain Crunch Experiments posted a video in which they put a PlayStation 5 into a shredder. The video gained over 1.3 million views on YouTube in two years (shown below).

On December 1st, 2020, Redditor cheeseinmyass posted a clip of the console being destroyed to the /r/MakeMeSuffer^[14] subreddit, where it gained over 25,900 views in two years. In the following days, the video was reposted on Twitter^[15] and TikTok^[16] and was reported on by online media, including an article by Dexerto.^[17]

Use in Memes

Videos posted by Gozjer and other shredder channels have been used as source material for memes, primarily for bait-and-switch videos. For example, on June 23rd, 2020, a Rickroll version of a video of a jello brick being put into a shredder went viral^[18]^[19] (author unknown, YouTube reupload shown below).

Hydraulic Press Channel

Hydraulic Press Channel is a YouTube channel devoted to compressing and crushing a variety of objects with a high-powered industrial-strength hydraulic press. Since its launch by Finnish factory owner Lauri Vuohensilta in October 2015, the web series has gained online fame and a large audience on YouTube, mainly due to its oddly satisfying appeal.