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"I'm Really Feeling It" is a memorable quote uttered by the character Shulk in the 2010 role-playing game Xenoblade Chronicles, which became a notable catchphrase following the character's inclusion in Nintendo's melee fighting game Super Smash Bros. for Wii U and 3DS.

Origin

In the role-playing video game Xenoblade Chronicles, originally released in America on April 6th, 2012, the protagonist Shulk can be heard saying the phrase "I'm really feeling it" during various battles (shown below, left). On August 29th, 2014, Nintendo released a reveal trailer for Shulk as a playable character in the game Super Smash Bros. for Wii U and 3DS, in which he performs a "back slash" move on the Super Mario villain Bowser and exclaims "I'm really feeling it!" (shown below, right).

Spread

On August 25th, 2014, YouTuber djl12328 uploaded leaked gameplay footage of Shulk and Bowser Jr. in the upcoming Smash Bros. 3DS game, in which Shulk can be heard saying "I'm really feeling it!" as an in-game taunt. The video was subsequently removed from YouTube due to a copyright claim from Nintendo.[12] On August 30th, YouTuber BlewTanooki uploaded a YouTube Poop video featuring several edited versions of the "I'm really feeling it" video clip (shown below, left). The following day, the quote was added to the "Memes: Super Smash Bros." page on TV Tropes.[13] On September 7th, YouTube Slimecicle uploaded a montage parody titled "MLG Shulk's Really Feeling It" featuring edited clips from the reveal trailer (shown below, right).

On October 8th, Tumblr user gamegrumpsbuttlumps[14] posted a photoshopped picture of Shulk stealing a bottle of liquor with the caption "I'm Really Stealing It," which gained over 7,600 notes in the next month (shown below, left). On October 17th, Tumblr user fargunkel[15] posted a picture of Shulk with the caption "I Fight For My Feelings" (shown below, right), a reference to Ike's Quotes, which managed to get over 1,800 notes over the next two weeks.

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