About

If Chiitan Replies… or Summoning Chiitan refers to a participatory trend on X / Twitter that involves users promising to do something if the Japanese mascot Chiitan, which went viral in June 2024 due to Chiitan Ads, replies to their post. The trend achieved virality in late June 2024, with Chiitan replying to a large number of posts with images, videos and words of encouragement.

Origin

On June 24th, 2024, during a period of viral popularity of Japanese mascot Chiitan on X / Twitter, which followed Chiitan buying advertisements on the app, X^[1] user @4gntt wrote, "I will deactivate if Chiitan the Japanese crazy mascot replies under this tweet." Later on June 24th, 2024, Chiitan replied^[2] to the post with a video of the mascot launching fireworks akimbo-style (shown below). The post garnered over 110 reposts and 3,800 likes in six days.

Later on June 24th, X^[3] user @Boom_Yuki1 wrote, "I wonder if you can summon that mf chiitan just by saying their name." The post garnered over 5,300 reposts and 151,000 likes in six days, with a reply^[4] indicating that Chiitan liked @Boom_Yuki1's post garnering an additional 290 reposts and 38,000 likes in that period (post and reply shown below).

Spread

In the following days, the trend of committing to do something if Chiitan replies to the post achieved viral spread on X / Twitter.

On June 27th, 2024, X^[5] user @karrotia promised to touch grass if Chiitan replies to her post (shown below, left). The post gained over 2,900 reposts and 105,000 likes in three days. On June 28th, X^[6] user @shatugi promised to ask out a girl on a date if Chiitan replies, with the post garnering over 300 reposts and 13,000 likes in two days (shown below, right). Chiitan replied^[7][8] to both of these posts.

On June 29th, X^[9] user @shatugi wrote that they followed through and that the person they asked out said yes.

The trend maintained popularity through late June 2024, with users making joke posts and posting memes about the trend. For example, on June 29th, 2024, X^[10][11] user @InvictusMxte promised to stop using fentanyl if the mascot replies. Later that day, X^[12][13] user @marsmoefoe promised to start using fentanyl if Chiitan responds (shown below). The mascot replied to both posts.

Various Examples

Search Interest

External References