High-Value Woman / Man

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About

A High-Value Woman or High-Value Man, also known as a High-Value Person, is a slang term referring to the idea that some people are more highly valuable to society or in a relationship than others. The terms are typically used in reference to relationships and the dating world, where a high-value man is seen as a man who is a leader, makes the decisions, is capable of protecting their family and loved ones, is wealthy and successful and generally follows traditional masculine gender roles. In this case, a high-value female is considered someone who follows traditional female gender roles (similar to a tradwife), like cooking, cleaning, being submissive and agreeable, healthy and saving your sexuality for one man. While the metrics of value regarding relationships have been discussed for decades, the terms became increasingly popularized throughout the late 2010s and early 2020s with the rise of redpill, alpha and sigma male content creators, including Kevin Samuels, Andrew Tate, Sneako and podcasts like the Whatever Podcast. The idea of high-value men and women has been criticized as misogynistic and toxic by some.

Origin

Although the exact origin of "high value" in regard to people is unknown, the idea of value has been applied to men, women and relationships for decades. Online, some early discussions on value in relationships include a 1991 article published by Deseret News^[1] titled, "WOMEN WANT STABILITY – NOT WEALTH – IN MEN" and a 1993 article published by HBR^[2] titled, "What Do Men Want?" In January 2008, Sage Journals^[3] published a study about "mate value calibration adaptation" that hypothesizes that most women seek out men with the best combination of desirable traits including looks, masculinity, desire for a home and children and income.

Spread

The idea of high-value men and women was increasingly applied to alpha male culture and traditional gender roles throughout the 2010s. Between December 23rd and 24th, 2010, Redditor Fred_Flintstone made three posts to /r/mansformation^[4]^[5]^[6] titled "Being a High Value Male" in which they discuss the traits of a high-value male, including "maintaining dominance," avoiding showing weakness, not being a "nice guy" or pushover and being successful in life. On December 22nd, 2012, YouTuber^[7] and dating coach Corey Wayne posted a video titled "Maintaining High Value In Her Eyes," garnering over 430,000 views in 11 years (shown below).

Discussions about high-value men and women became increasingly popularized throughout the late 2010s and early 2020s with the rise of "redpilled" creators and content aimed at being an alpha male. YouTuber Kevin Samuels played a part in popularizing the ideas. For example, on September 9th, 2020, he posted a video to YouTube titled, "What Is A High Value Man? High Value Men Defined," garnering over 732,000 views in three years (shown below). In the video, he gives specific metrics for being a high value male, including consistent wealth and claims the idea has been around since the '80s, he just helped popularize it.

For example, the dating podcast Fresh and Fit has discussed the idea and dedicated a YouTube episode to the topic on November 2nd, 2020, garnering over 39,000 views in three years (shown below, left). Andrew Tate has talked about what makes a high-value man and woman numerous times, including during a June 26th, 2022, podcast appearance on the STAND OUT TV YouTube channel (shown below, right).

On January 13th, 2023, YouTuber Common Ground Conversations uploaded a man-on-the-street video in which he asks people what a high-value woman is, garnering over 102,000 views in two months (shown below).

On March 16th, Twitter^[8] user @Dreadful4Tymes posted a critique of the idea of high value, writing, "The whole value idea is dumb but if every time a woman has sex with a man her 'value decreases' that would mean that MEN are the valueless thing in this interaction," garnering over 91,000 likes in six days (shown below, left). On March 19th, Twitter^[9] user @guideforlovers made a post supporting the idea, garnering over 3,000 likes in four days (shown below, right).