Haha Yes Hedgehog

Submission 23,152

Part of a series on Animals. [View Related Entries]

About

Haha Yes Hedgehog is an exploitable image of a hedgehog named Rizo from a series of Génesis Seguros advertisements showing the Ok Symbol captioned "haha yes." The advertisement featuring the animal was created as early as 2008 and became the increasing subject of memes in 2015 and 2016. In 2019, the meme was used as the order confirmation screen by Tesla Motors when someone purchased a Model Y.

Origin

The Spanish insurance company Génesis Seguros, or Génesis Insurance, uses a hedgehog named Rizo as its mascot. In one piece of promotional material, which first appeared online between 2008 and 2011,^[1]^[2] Rizo is seen making the "OK" symbol with his hand next to their logo (shown below).

The image of the hedgehog became the subject of memes starting in 2015, used as a reaction image. For example, on May 19th, 2015, Know Your Meme^[3] user MofomanV2 posted the hedgehog with the word "nice" attached to the bottom, one of the earliest uses of the image as a meme. On November 10th, a Redditor posted a photoshop of Rizo with a joint to /r/MaymayZone,^[4] gaining over 100 upvotes in seven years. On May 9th, 2016, Awwmemes^[5] archived a now-unavailable Facebook^[6] post of the hedgehog captioned, "when the meme is very good haha yes" (shown below). This is the earliest known post of the meme. On September 13th a cropped version of the meme showing Rizo just captioned "haha yes" was posted to Know Your Meme.^[9] It is unknown who first cropped the image.

Spread

I Really, Really, Really Like This Image

On February 6th, 2017, Facebook^[7] user Randolph Cotter posted an image of the hedgehog, gaining over 2,500 reactions and 1,300 comments in five years. The image inspired a man named Thomas Bagels to comment saying he loves the pic and wants to share it, resulting in a long string of comments back and forth. The comment thread has been deleted. On February 8th, 2017, YouTuber Hot Dad posted a video setting the comment thread to music, gaining over 10 million views in five years (shown below).

Continued Spread

The image of Rizo saying "haha yes" became popularized in image macros and as an exploitable throughout 2017. On February 13th, 2017, Facebook^[8] page The Meme Aesthetic posted a meme showing the hedgehog about to press a blue button labeled "yes," gaining over 1,000 reactions in five years. On May 16th, Facebook^[10] page The Meme Army posted a meme using the image, gaining over 600 reactions in the same span of time (shown below).

On January 3rd, 2018, a 9GAG^[11] user posted an increasingly verbose meme using the image, gaining over 1,700 upvotes in four years (shown below).

On March 14th, 2019, Elon Musk posted the meme to Twitter,^[12] writing, "S3XY," gaining over 203,000 likes and 28,000 retweets in three years. The meme was used when customers pre-ordered the Tesla Model Y vehicle (shown below).^[15]

On February 10th, 2021, Tumblr^[13] user theawesomeadventurer posted a Hot Dad video, gaining over 300,000 notes in a year. A comment thread emerged from the post discussing the origins of the hedgehog and how Genesis Seguros has updated his design over the years. On June 4th, Facebook^[14] page posted the image of Rizo hitting the blue "yes" button, writing, "Teacher: Are you guys understanding me? / Me who stopped understanding like 14 slides ago," gaining over 25,000 reactions and 10,000 shares in 10 months (shown below). On September 21st, YouTooz^[16] began selling a collectible figure of the meme.