Girl The Boycott

About

Girl The Boycott is a catchphrase that was popularized on sites like Twitter / X, especially in Stan-adjacent communities in 2023 and 2024. While the phrase originated from K-pop stans boycotting South Korean record label BlockBerryCreative in support of the girl band Loona's legal battle, the phrase was largely popularized by Palestine supporters in the aftermath of the October 7th attacks.

Origin

Some early uses of the phrase "girl the boycott" come from May 2023 when fans of K-pop girl group LOONA were boycotting the band's music and merchandise in support of their legal battle against BlockBerryCreative, the label they were signed to at the time. Twitter / X^[1][2] users @cielgris19 and @redtintedgoggle made such posts on May 2nd and May 8th, respectively, though they did not receive viral engagement.

The earliest notable instance of the phrase being used to criticize someone for breaking the Starbucks boycott in relation to the Hamas-Israel conflict was a November 6th, 2023, post^[3] by X user @ohapetk used to criticize influencer @okaybrb.

Spread

On January 15th, 2024, X^[4] user @gaslightsaber quoted an image of a kitten biting a McDonald's french fry, writing, "girl the boycott" and gathering over 162,000 likes in a year.

Also on January 15th, X^[5] user @blursluts44 tweeted, "girl the boycott…" alongside an image of Good Mythical Morning hosts Rhett and Link doing a burgers taste test. The post gathered over 6,000 likes in a year.

On July 3rd, 2024, X^[6] user @12ANGELSRISE criticized people for repeatedly spamming the phrase, "Girl the boycott," under LOONA posts, gathering over 5,000 likes in six months.

On November 17th, 2024, X^[7] user @boygirlwife posted the phrase in response to a photo of Elon Musk, Donald Trump, Don Trump Jr. and RFK Jr. eating McDonald's on a plane. The post gathered over 140,000 likes in a month.

Various Examples

Search Interest

Unavailable.

External References