About

Gi-hun Bunny, also known as Gi-hun Easter Bunny or Lee Jung-jae Bunny, refers to a photograph of South Korean actor Lee Jung-jae, known for his role as the Squid Game character Seong Gi-hun (Player 456), wearing a white bunny costume, which became a meme on TikTok in mid-2025 when meme creators paired it with the I'm the Easter Bunny sound in brainrot edits. The original photograph was taken by Netflix Queue and posted to Instagram in June 2025. The Gi-hun Bunny memes were often combined with Papa Squid Game memes.

Origin

On June 11th, 2025, Netflix Queue shared an Instagram^[1] slideshow of a photoshoot with South Korean actor Lee Jung-jae, known for his role as Seong Gi-hun (Player 456) in Squid Game. The post received over 83,400 likes in a month. One of the photos showed Jung-jae in a white bunny headdress (shown below).

Netflix also released the photos in a cover story on Lee Jung-jae on their blog Tudum.^[2]

Memes using the image surfaced soon after, with the first known being shared by TikToker^[3] @s0kkasboomerang_ on June 14th, who made an edit with the image, adding the caption, "I love this stupid picture of Lee Jung-jae in a bunny hat, it fills me with immeasurable joy." Over one month, the video received over 6,700 likes (shown below).

Spread

On June 30th, 2025, TikToker^[4] @zambosdestroyer posted an edit with the Gi-hun Bunny photo, adding the I'm the Easter Bunny audio from TikToker^[5] @official.mrhungry. The video gained roughly 83,000 likes in 11 days (shown below). The video's description read, "We are not horses. We are bunnies. Bunnies are…" riffing on Gi-hun's We Are Not Horses quote, which also became a meme following season three of the series.

Also on June 30th, TikToker^[6] @abi.3.xd posted a video that combined the Gi-hun Bunny image and the I'm the Easter Bunny sound, adding a caption that roughly followed the On EVERYONE's Soul, We ALL X phrasal template, reading, "We (yes we) are the Easter Bunny." Over 11 days, it gained over 23,000 likes (shown below).

On July 3rd, 2025, TikToker^[7] @kimjunhees.wife posted a brainrot edit, adding different filters and effects to the Gi-hun Bunny photo along with the I'm the Easter Bunny audio. Over six days, the video gained roughly 207,700 likes (since deleted).

On July 2nd, TikToker^[8] @kdramazzq posted an edit that combined the Gi-hun Bunny and Papa Squid Game memes, gaining over 86,600 likes in a week (shown below).

Various Examples

Templates

Search Interest

External References