About

Fuck People Who Don't Like Milk refers to a series of post-ironic memes in which a person aggressively expresses their contempt for those who don't share their interest in a certain something. Created in early 2019 as an image macro about milk, the meme format gained popularity in July 2021 and was used as a phrasal template for additional memes replacing the word "milk."

Origin

The exact origin of the original image macro is currently unconfirmed. On February 22nd, 2019, iFunny^[1] user Luck made the earliest discovered repost of the image with their post gaining 17 smiles in two years (shown below). On March 4th, 2019, Instagram^[2] meme page cumward reposted the meme, with the image macro going viral with multiple reposts on social media in the following weeks. For example, on May 13th, 2019, Facebook^[3] page We love plastic reposted the macro with the post gaining over 5,000 reactions and 36,000 shares in two years.

Spread

In 2019 and 2020, the image was actively circulated online with reposts on all major social media platforms. For example, on December 2nd, 2019, Redditor^[4] varglovespenutbutter reposted the image, with the post gaining over 6,400 upvotes in six months. In February 2020, iFunny^[5] user Szlachta reposted the meme, with the post garnering over 4,700 smiles in one year.

The image did not see use as a meme template until June 2021. On June 23rd, 2021, DeviantArt^[6] user Fantheman-Rebooted reposted the earliest found edit of the original image, a Luigi meme (shown below, original author unknown).

On June 25th, 2021, Twitter^[7] user @ChusoMMontero reposted the image, with the post gaining over 900 retweets and 3,800 likes in two months.

One month later, on July 25th, Facebook^[8] user Chaestagram posted a K-pop meme that received over 1,000 reactions and 110 shares in one month (shown below, left). On July 27th, Twitter^[9] user @fluffysmolcloud posted a version of the meme about the color pink. The post received over 23,300 retweets and 62,900 likes in one month (shown below, center).

The format saw a further increase in popularity when on August 5th, 2021, Twitter^[10] user @passionpeachy posted a version of the meme about the color green that received over 52,400 retweets and 193,000 likes in three weeks (shown below, right).

In August 2021, more viral examples of the meme were posted on social media.

Various Examples

Template

Search Interest

External References