Friendzone Challenge

About

Friendzone Challenge refers to a series of TikTok videos in which two friends lean in to kiss each and and then announce that they are just friends to the song "FRIENDS" by American record producer Marshmello and English singer Anne-Marie.

Origin

On February 8th, 2018, Marshmellow released the song "FRIENDS" in a lyric video on YouTube (shown below). The video has accumulated over 533 million views and five million likes in a year.

On March 24th, 2019, TikTok user @ermvika uploaded the first known friendzone challenge video (shown below). The video has garnered 2.3 million likes and 37,000 shares in a month.

Spread

The sound clip "friends-music.ly" used in @ermvika's video has been used in over 963,400 videos as of April 23rd, 2019. On March 31st, 2019, the first compilation video was uploaded to Youtube by TikTok World (shown below, left). The video has gained over 100,000 views and 1,400 likes in a month. On April 1st, another was uploaded by Top Best TikTok and garnered 172,400 views and 2,800 likes in a month (shown below, right).

On April 2nd, @laurengodwin uploaded her rendition of the challenge which gained over 1.7 million likes and 15,500 shares in three weeks (shown below, left). On April 8th, @dominictoliver uploaded another accumulating 2.3 million likes and 27,400 shares in two weeks (shown below, left).

Various Examples

Search Interest