On December 6th, 2015, Imgur user FreshPrinceofDenmark posted a series of Facebook screenshots in which a user named Robert Graves mocks various people in status update posts. One screenshot contained a post by user Brendan Sullivan, who gave the film Fight Club a rating of "5/7" (shown below).
The gallery contained an additional screenshot in which Graves mocks the 5/7 rating by suggesting that Sullivan actually means "a week" when saying "five days" (shown below). In the first 48 hours, the post gained over 463,000 views, 24,900 points and 1,100 comments.
The same day, the screenshots were reposted on FunnyJunk where they received more than 15,700 views and 380 points within 48 hours. Meanwhile, Redditor wakuboys submitted a post titled "What is with the 5/7 jokes?" to the /r/OutOfTheLoop subreddit. On December 7th, 2015, Imgur user user8550 posted photographs of a man rescuing a sea turtle with the title "I Give This Man a 5/7." On December 8th, Imgur user sadman13 posted a screenshot of the Fight Club IMDB page edited with a rating of "5/7" (shown below).
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