Tiffany's $1,000 Tin Can
Submission 7,520
Overview
Tiffany's $1,000 Tin Can refers to the controversy surrounding a can made out of sterling silver produced by Tiffany & Co that looks like an ordinary tin can yet is priced at $1,000. Online, the can was derided for what many perceived as its excessive lavishness and price.
Background
In the fall of 2017, Tiffany & Co. introduced the "Everyday Objects" collection,[1] a series of products meant to appear as regular household items, only made out of high-quality metal. For example, a "bendy straw" made out of vermeil is being sold for $350 (shown below, left), while a "paper plate" made out of sterling silver is being sold for $950.
The product that caught the most attention of journalists and people online was the $1,000 "Tin Can" made out of sterling silver (shown below).[7]
Developments
The tin can factored into the majority of headlines covering Tiffany's "Everyday Objects" collection. Many publications covered the collection with incredulousness. Digg[2] covered the story with the headline "Tiffany Is Selling A Tin Can For $1,000 Because The Rich Have Lost Their Damn Minds." Writing for Death and Taxes,[3] Drew Salisbury wrote "Tiffany and Co. is making it easier than ever for the proletariat to identify the extravagantly rich so that they know exactly who to eat once the revolution comes by charging one thousand American dollars (plus tax) for a pencil/paintbrush holder."
Online Reaction
Most Twitter users shared the incredulousness of journalists at the hefty price tag for "Everyday Objects." On October 27th, Twitter user @radlisha[4] tweeted "So that Tiffany's $1,000 'tin' can is real. And then this is on their website which makes me just wonder what a fucking guillotine costs" (shown below, left). On November 5th, Twitter user @TheSafestSpace[5] uploaded another reference to a proletariat uprising with regards to the expensive can, gaining over 180 retweets (shown below, right). The online reaction was covered by Uproxx.[6] By November 7th, several media outlets began covering the story including Golf Digest,[8] Fox Business,[9] The Guardian,[10] Bloomberg,[11] Dazeen,[12] Gizmodo,[13] Digg[14] and many more.
Search Interest
Unavailable
External References
[1] Tiffany & Co – Everyday Objects Collection
[2] Digg – Tiffany Is Selling A Tin Can For $1,000 Because The Rich Have Lost Their Damn Minds
[3] Death and Taxes – Tiffany and Co. selling a $1,000 tin can
[5] Twitter – @TheSafestSpace
[6] Uproxx – Tiffany’s Is Selling A $1,000 Tin Can And The Internet Has A Few Thoughts
[7] Tiffany's – Everyday Objects Tin Can
[8] Golf Digest – Tiffany's is selling a $1,000 tin can because it beats simply lighting the money on fire
[9] Fox Business – Tiffany's sells a $1,000 tin can as part of 'Everyday Objects' line
[10] The Guardian – Tiffany pilloried for 'everyday objects' collection that includes $1,000 tin can
[11] Bloomberg – Tiffany's Foray Into ‘Everyday Objects’ Includes $1,000 Tin Can
[12] Dezeen – Tiffany & Co releases £945 tin can as part of Everyday Objects collection
[13] Gizmodo – Why Buy an iPhone X When You Can Pay Tiffany & Co. $1,000 For a Tin Can?
[14] Digg – Tiffany Is Selling A Tin Can For $1,000 Because The Rich Have Lost Their Damn Minds
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