#StopCookieRunNFTs

About

#StopCookieRunNFTs refers to the hashtag used by fans of the video game series Cookie Run to demonstrate opposition to the parent company Devsisters' intention to introduce NFT services to their future projects. The hashtag became a trend on Twitter in late 2021.

Background

On November 10th, 2021, Twitter^[1] user koffeebeecookie posted a tweet that included a hyperlink to an official announcement from the Devsisters team that announced the NFT project within the game. Over the course of two months, the tweet received roughly 1,200 likes but was ratioed with more than 2,200 quote tweets.

Developments

Online Reactions

In subsequent quote tweets and replies to the tweet from Devsisters on November 10th, 2021, many fans showed their opposition to the developer's decision. Twitter^[2] user EsmeMarion, for instance, posted a tweet that attached a protest graphic, originally posted in a Discord server. The tweet (shown below) received roughly 8,300 likes over the course of one month.

Also on November 10th, a post was made to the /r/Cookierun^[3] subreddit by Redditor problematicperiplum. The post (shown below) detailed how Mic Mac was aware of the protests and reiterated, "NFTs are a pyramid scheme fad." Over the course of two months, the post received over 900 upvotes.

News outlet We Got This Covered^[4] was one of the first online to report about the controversy, posting their article on November 10th as well.

Within Cookie Run: Ovenbreak's official Discord server, one of the moderators announced their departure from the game as a result of Devsisters' NFT decision (shown below).

On November 10th, Twitter^[5] user @NewPuddingDX also made a Don't Turn Me Into Marketable Plushies post, depicting the character GingerBrave turning into an NFT. The tweet (shown below) received roughly 5,300 likes over the course of two months.

Response from Devsisters

On November 15th, 2021, Devsisters released a statement via their Twitter^[6] page in response to the backlash. The post received criticism from fans who complained about the game developers not mentioning the issue surrounding non-fungible tokens in regards to the climate and alleged pyramid scheme. The statement (shown below) received roughly 1,500 likes and 1,500 quote tweets over the course of two months.

Various Examples

Search Interest

External References