Overview

Popeyes x Tequila Don Julio Collab refers to the collaboration between the American multinational fast-food chain of fried chicken restaurants Popeyes and tequila brand Don Julio, launched in late January 2025. The limited-edition menu features unique dishes, including tequila-marinated chicken on a concha roll and tequila-infused wings, available in select cities and at the New Orleans flagship restaurant for the 2025 Super Bowl being held in the city. The limited menu gained viral attention on X / Twitter and TikTok, especially among Black American users on the platforms, who shared memes and jokes about the unexpected collab in the weeks following the announcement.

Background

On January 23rd, 2025, Popeyes and Don Julio launched a limited-edition "Game Day" menu for the Super Bowl featuring tequila-inspired dishes. The collaboration was announced on January 23rd, 2025, via the @Popeyes X^[1] account, amassing over 3.4 million views and 2,500 likes in two weeks.

The exclusive menu^[2] includes tequila-marinated chicken on a concha roll and tequila-infused wings, available through February 9th at selected locations.

Online Reactions

The collaboration sparked various reactions on social media as it garnered attention in early 2025, particularly due to many users finding the collab humorous. For instance, on February 4th, 2025, X^[3] user shared a video of two women dancing inside a Popeyes while holding a Popeyes x Tequila Don Julio collab, which received more than 13 million views and 101,000 likes in a day.

On January 24th, 2025, TikTok^[5] user @tbvnks posted a humorous video about the collab (seen below), receiving over 4 million plays and 873,000 likes in two weeks.

On January 31st, 2025, YouTuber^[4] Peaks100 posted a video titled "Popeyes and Don Julio got the HOOD going CRAZY," explaining why people reacted with surprise to the collab (seen below), amassing roughly 225,000 views and 12,000 likes in a week.

Search Interest

External References