Pierre The Pelican
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Overview
Pierre the Pelican is the official mascot for the New Orleans Pelicans professional basketball team that was unveiled in October 2013. After a photograph of the mascot was posted on Twitter, many Internet users mocked the pelican suit for being frightening and creepy.
Background
On October 30th, 2013, the Pelicans unveiled their new mascot Pierre the Pelican during opening night for the 2013 NBA season and tweeted a photograph (shown below) of him via Twitter.[1] Within the first 24 hours, the tweet received over 840 retweets and 380 favorites.
Notable Developments
On Twitter
Immediately following Pierre the Pelican’s unveiling, Twitter users began posting jokes about the mascot’s creepy appearance, including photoshopped images of the mascot superimposed into memorable scenes from a variety of horror movies (shown below).[2][3][4][5]
According to the Twitter analytics site Topsy,[14] tweets containing the keywords "pierre pelican" reached over 9,100 on October 30th.
News Media Coverage
In the coming days, several news site published articles about the online reaction to the new pelican mascot, including UpRoxx,[6] The Daily Dot,[7] LA Times,[8] Time Magazine's Keeping Score blog,[10] The Times-Picayune,[13] Complex,[11] CBS Sports[9] and Yahoo Sports.[12]
Notable Examples
Search Interest
Not available.
External References
[1] Twitter – @Pelicans NBA
[4] Twitter – @atotalmonet
[5] Twitter – @atotalmonet
[6] UpRoxx – As Expected The Internet Had a Field Day With the Debut
[7] The Daily Dot – The New Orleans Pelicans' mascot is terrifying everyone
[8] LA Times – Scariest Halloween costume
[9] CBS Sports – Pelicans unveil new mascot and we should kill it with fire
[10] Time – Newly Renamed New Orleans Pelicans Settle on Mascot
[11] Complex – Pelicans Revealed Their Mascot Pierre
[12] Yahoo Sports – Heres your first look at Pierre
[13] The Times-Picayune – Pierre the Pelican
[14] Topsy – pierre pelican
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