Miles Morales' Adidas Suit Controversy

Overview

The Miles Morales' Adidas Suit Controversy refers to discussions and an online controversy surrounding Miles Morales' final suit in the 2023 Insomniac video game Spider-Man 2. Judgments and discourse about Morales' final suit, also called his "Evolved Suit"began to be issued online after the game's release, with people criticizing the overall design of the suit and calling it a downgrade from the one Miles designed in the previous game. In November 2023, Adidas announced that the suit was created as a collab between the game developer and the clothing brand, sparking renewed criticism of the "Miles Morales Original."

Background

Insomniac's Spider-Man 2 video game was released on October 20th, 2023, receiving generally favorable reviews from both critics and gamers.^[10] Sometime toward the end of October, players began to comment on Miles Morales' "Evolved Suit," many calling it a downgrade from his suit in the previous game.

For example, X^[1] user @RealYouTubeKids posted a meme about Miles' new suit on October 23rd, 2023, gathering over 70,000 likes in two weeks (seen below, left). Also on October 23rd, X^[2] user @SteveRogers1943 posted a photo of Miles' suit with the caption, "I know everybody has their favorite suit, but for the sake of Miles future as Spider-Man I think we need to unite against this one," gathering over 34,000 likes in two weeks (seen below, right).

Online Reactions

Over the following weeks and days, additional users and content creators continued posting about the controversy, many poking fun at it in memes and other jokes on social media. For example, on October 27th, 2023, X^[3] user @ascinhiding posted a clip showing Peter Parker's reaction to his old suit and his new suit, gathering over 7 million views and 21,000 likes in 10 days (seen below, top). The post was then quoted by several people trying to comment on the suit as well, as seen in posts by users @MunstaMasta^[4] and @ledumb_deep^[5] (seen below, bottom).

On November 1st, YouTuber^[6] N1GHT posted a parody video in which the game is dubbed over to have Parker mock Morales for his suit. The video gathered over 400,000 plays in five days (seen below).

Developments

Adidas Brand Collab Announcement

In early November 2023, clothing brand Adidas announced the Miles' suit was designed as a brand collaboration with Marvel. This led to renewed discourse about Miles' suit. For example, on November 2nd, 2023, X^[7] user @gwenstacying made a post that read, "Miles’ ugly ass suit not being the result of a random employee at Insomniac shooting their shot but cause Adidas struck a sponsorship deal with the game to sell their original design irl later makes it being universally hated a million, BILLION, times funnier" (seen below, left).

Also on November 2nd, X^[8] user @ceyhundvd made a post that read, "Me going to August 1949 to prevent a certain company from being ever found so Miles doesn't have to wear a stinkyass suit at the end of Spider-Man 2," gathering over 9,000 likes in a week (seen below, right).

X^[9] user @UltimaShadowX posted a clip from the game on November 2nd in which Spider-Man says, "We have a strong rule against Spidey-endorsements," implying that the game developers are hypocritical for launching a brand collab (seen below).

Search Interest

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External References