McDonald’s x Evangelion Collaboration

Submission 5,105

Part of a series on Neon Genesis Evangelion. [View Related Entries]

Overview

McDonald’s x Evangelion refers to the late December 2024 announcement of a collaboration between the mecha anime series Neon Genesis Evangelion and the fast-food restaurant McDonald’s Japan. The partnership includes limited-time menu items, exclusive merchandise and thematic experiences, set to launch on January 6th, 2025. The collab sparked a viral debate on social media shortly after it was unveiled online, inspiring memes and excitement among anime fans, as well as other reactions such as fan art.

Background

On December 19th, 2024, McDonald's Japan^[1] officially revealed details about its collaboration with Neon Genesis Evangelion with a trailer featuring characters and their original voice actors from the anime narrating the special hamburgers in the collab. The video (seen below) received more than 189,000 views in a week.

The collaboration will launch^[2] on January 6th, 2025, featuring a unique blend of anime aesthetics with McDonald's offerings, including collectible items and themed burgers designed specifically for the event.

Online Reactions

The McDonald’s x Evangelion collaboration announcement sparked a viral discussion on social media platforms, with fans expressing excitement and curiosity about the unique way the collab was promoted.

For example, on December 27th, 2024, X^[3] user @fusazakura_ posted a fan art of a McDonald’s employee piloting an EVA unit (seen below), which amassed over 1.3 million views and 60,000 likes in a few hours.

On December 25th, 2024, X^[4] user @kamminchu uploaded a fan art of the EVA unit eating McDonald’s fries (seen below), which garnered more than 212,000 views and 4,400 likes in two days.