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Overview

MAGA Challenge is a social media challenge participants of which record themselves performing rap in support of the United States President Donald Trump. Initiated in mid-September 2019, the challenge received significant recognition online in November 2019 following an endorsement from the President.

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Background

On September 14th, 2019, Twitter user @SuriusVsVodka posted a video of himself wearing a variety of MAGA headgear and rapping about his support of the United States President Donald Trump (shown below).[1] In the tweet, @SuriusVsVodka asked other users to submit videos of themselves performing rap under hashtag #MAGACHALLENGE. The video accumulated over 2.9 million views in two months, with the tweet receiving over 10,000 retweets and 29,400 likes in the same period.


Notable Developments

Following the @SuriusVsVodka tweet, multiple users submitted videos of themselves reading rap in support of Donald Trump. For example, a video posted by Twitter user @DCtheCapital on September 16th, 2019, received over 250,000 views on Twitter (shown below).[2] A video posted by actor Isaiah Washington on September 18th, received over 114,000 views.[3]


On November 8th, 2019, the United States President Donald Trump shared @SuriusVsVodka's video, announcing that the winners of the challenge would be invited to meet him at the White House to perform their rap.[4] The tweet received over 26,200 retweets and 96,000 likes in three days.

In the following days, multiple news outlets reported on the challenge, including articles by HuffPost,[6] Independent[7] and BuzzFeed.[8]

Online Reactions

Following Donald Trump's tweet, the challenge received widespread recognition online, with more recording posted by Twitter users in the following days. Additionally, many users on Twitter posted tweets poking fun at the challenge and its participants, as well as posted videos critical of Donald Trump under the hashtag. For example, a video by rapper VI Seconds, posted on November 8th, received over 183,000 views in five days (shown below).[5]


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