Logan Paul vs. TommyInnit "Vapely" Beef

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Part of a series on DanTDM vs. MrBeast, KSI and Logan Paul's "Lunchly". [View Related Entries]

Overview

Logan Paul vs. TommyInnit "Vapely" Beef refers to an online feud between social media influencers and content creators Logan Paul and TommyInnit, with the latter posting a YouTube spoof of Logan Paul's Lunchables competitor product Lunchly. The feud began in early October 2024 when TommyInnit criticized Logan Paul for inserting an advertisement for his energy and hydration drink Prime in the middle of a segment on the Israel-Hamas Conflict and continued when TommyInnit repeatedly ratioed Logan Paul on Twitter / X. On October 8th, TommyInnit posted a video parodying Lunchly, joking about how he is launching a healthy vape product, dubbed "Vapely."

Background

On October 4th, 2024, Tommy Innit posted a photo to X^[1] showing how Logan Paul included an ad for his hydration and energy drink Prime in the middle of a segment in which he discussed the Israel-Hamas Conflict. Tommy's post read, "right im done," gathering over 300,000 likes in four days.

On October 5th, Logan Paul^[2] then responded to the post with a screenshot of his iMessage from 2023 showing Tommy Innit repeatedly texting him and congratulating him on his achievements.

Logan Paul's attempt to dunk on Tommy Innit was ill-received by many online with numerous internet users reaching a consensus that the post reflected badly on Paul given that it showed how someone who used to admire him no longer does.

YouTubers Jack Manifold^[3] and Rosanna Pansico ^[4] made posts criticizing Paul, gathering over 100,000 and 48,000 likes, respectively, in four days.

Developments

The two creators entered a ratio war on X / Twitter over the following days, with Tommy Innit and Logan Paul repeatedly quote-tweeting each other as the feud developed.

On October 7th, 2024, Tommy Innit quoted^[5] Logan Paul's post revealing their iMessage conversations, writing, "if the same week I had a daughter I also lost to a beef with TommyInnit I would kill myself," and gathering over 300,000 likes in two days.

Logan Paul went on to share more screenshots of his conversations with Tommy Innit, showing how he repeatedly leaves Tommy on read and how often Tommy congratulates him and asks him for advice. The caption on the post^[6] read, "Tommy is lashing out because I’ve been neglecting him. Sorry I didn’t chill with you buddy," gathering over 7,000 likes in two days.

On October 7th, Tommy then quoted^[7] the previous post with a reference to the Is He Stupid? meme, writing, "why do you keep posting private messages of me being kind to you. Are you stupid," gathering over 400,000 likes in two days.

Tommy Innit's 'Vapely' Video

On October 8th, 2024, Tommy Innit made a post to his X^[8] account announcing a product he has "been working on for a year or two now." He continues, "Introducing… The TommyInnit Vape, by Vapely." The post gathered over 137,000 likes in a day.

The post linked to a YouTube^[9] video on TommyInnit's channel, titled, "Sometime Important." The video parodied the marketing efforts behind Lunchly, joking about how the vape product benefits the YouTube community while making his core audience of largely children "feel good." The post gathered over 1 million views in a day.

Online Reactions

On October 7th, 2024, X user @howtypxcal made a post questioning why Logan Paul posted and deleted various images of citrus fruits in response to Tommy Innit.

On October 8th, X^[10] user @dorimaxxing quoted the post with a video showing a child getting scared by various fruits in a Roblox game. The post gathered over 30,000 likes in a day.

Also on October 8th, 2024, X^[11] user @thelorebitch posted a screenshot from Tommy Innit's "Vapely" video, gathering over 25,000 likes in a day.