Giving Tuesday

Overview

Giving Tuesday (stylized as #GivingTuesday) is an annual philanthropic event observed on the Tuesday after Thanksgiving in the United States. Since its introduction in 2012 as a charitable counterpart to the consumer holidays like Black Friday and Cyber Monday, the fundraising event has drawn participation from charity foundations and partnerships with corporations, as well as individual donors on the social media.

Background

Giving Tuesday was founded in 2012 by New York's 92nd Street Y in partnership with the United Nations Foundation as a way to promote charitable donations during the first week of December immediately following the observation of Black Friday and Cyber Monday, which mark the unofficial beginning of the holiday shopping season in the United States.

Notable Developments

2012

On October 23rd, 2012, Mashable^[1] published an article announcing that the first #GivingTuesday^[3] event would be held on November 27th the following month, urging people to donate to charities for the holiday season. Several business and organizations promoted the event, including the United Nations Foundation, Crowdrise, DonorsChoose.org, Blackbaud, Charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America, Kiva, Darden Restaurant Group, Groupon, Unilever and Venture3Philanthropya.

2013

In 2013, #GivingTuesday was promoted in Australia, Canada and Mexico, including participation by Discover, eBay, Kenneth Cole, Juvenile in Justice, Connecting Up, Mobile Giving Foundation Canada, Filantrofilia and the United Nations Developments Program.

2014

In 2014, the United Kingdom-based organizations The Charities Aid Foundation and Blackbaud promoted #GivingTuesday in the media, provided various resources and launched networking initiatives for the event. That year, the 92nd Street Y, the United Nations Foundation and Crowdwise collaborated to creat the #GivingTower mobile application,^[2] which features a large virtual tower created out of "bricks" representing #GivingTuesday donations (shown below, right).

Search Interest

External References