Fortnite Emote Royale

Overview

Fortnite Emote Royale is a contest organized by Fortnite in partnership with TikTok in which TikTokers share original dances using the hashtag #EmoteRoyaleContest in hopes to become an official emote on Fortnite, receive a giveaway package and 25,000 V-Bucks. The contest, which was held in January 2020, was mocked on Reddit due to the common opinion that both Fortnite and TikTok are cringe platforms.

Background

On January 18th, 2020, Epic Games^[3] announced the beginning of the contest, advising TikTokers of the two-week timeframe to submit their entries and to only use certain Fortnite sound clips. That day, Influencers Jordan Fisher and Pokimane uploaded the first examples in partnership with the contest (shown below). The videos garnered over 152,200 likes and 484,900 likes respectively in three days.

Spread

On January 19th, 2020, Redditors began mocking the partnership on r/dankmemes. StayHipp^[4] published a list of memes mocking the contest. That day, Redditor Quinton7462 posted an image comparing Fortnite and TikTok to ogres to r/dankmemes^[1] (show below, left). The post received over 11,300 points (93% upvoted) in three days. That day, Redditor randomuser420_69 also posted a meme mocking the contest to r/dankmemes^[2] which received over 20,300 points (92% upvoted) in three days.

On January 19th, CallMeCarson gained over 199,400 likes for his submission (show below, left). The nex day, @thebetist uploaded another submission which garnered over 109,700 likes in a day (show below, right).

Various Examples

Search Interest

External References