Forever 21 Atkins Bar Controversy
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Overview
Forever 21 Atkins Bar Controversy refers to American retail chain Forever21 sending sample low-carb Atkins protein bars with every online order for a limited time. In late July 2019, many customers who ordered plus-sized clothing accused Forever21 of body-shaming on Twitter.
Background
On July 19th, 2019, Twitter user @MissGirlGames[1] posted a photo of a sample Atkin's bar that came with their Forever21 online order and said, "I went from a size 24 to 18, still a plus size girl, so I ordered jeans from @Forever21 Opened the package, when I looked inside I see this Atkins bar. What are you trying to Tell me Forever 21, I’m FAT, LOSE WEIGHT? do you give these to NON-PLUS SIZE WOMEN as well?" (shown below). The tweet received over 4,400 likes and 800 retweets in five days.
Notable Developments
On July 19th, 2019 another Twitter user, @jessemarisaelao,[2] posted a similar picture saying, "my mom ordered some clothes from @Forever21‘s plus-size collection and they sent an Atkins diet bar along with the stuff she ordered💀" (shown below, left). The tweet garnered over 8,800 likes and 1,900 retweets in five days. Many Twitter users responded to the posted either saying that it was common for Forever21 to send samples with every online order or claiming that Forever21 was body-shaming customers (shown below, right).
On July 22nd, Twitter user @wisekatya[3] asked Forever21 if they include the samples in all orders (shown below, left). The tweet gained over 10,100 likes and 2,200 retweets in two days. Twitter user @eahLay[4] responded with a picture of her own sample sent with her petite order (shown below, right). The tweet gained over 4,500 likes in a day.
On July 22nd, Jezebel[5] published a statement from Forever21 which reads:
From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed. This was an oversight on our part and we sincerely apologize for any offense this may have caused to our customers, as this was not our intention in any way.
Various Examples
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External References
[1] Twitter – MissGirlGames
[2] Twitter – jessemarisaelao
[5] Jezebel – Forever21 Sending Diet Bars With Plus Size Orders
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