Finger On The App

Overview

Finger On The App is a competition to win up to $25,000 created by YouTuber MrBeast and the app creators MSCHF that began on June 30th, 2020 and lasted for over two days. The game involves downloading Finger On The App^[5] and keeping a finger constantly applied to the application until there are no other players left. During the competition, many participants streamed live on Twitch and YouTube.

Background

On June 15th, 2020, MrBeast^[1] tweeted, "Next week me and @mschfxyz are dropping an app. I'm not aloud to spoil what it is but lets just say, you could win some money ;)Use this link if you want to be able to download it 24 hours early" (shown below, left). The tweet gained over 10,500 likes and 670 retweets in 17 days. On June 22nd, MrBeast announced the release of the app on Instagram^[2] saying, "We just dropped a new app! In 8 days a competition will begin and whoever is the last to take their finger off the app wins $25,000! Download link in bio, good luck! I hope you win :D' (shown below, right). The post accumulated over 1.1 million likes in 10 days.

Developments

On June 23rd, 2020, following the release of Finger On The App many began practicing and creating ways of winning. For example, TikToker maxginsburg uploaded a video of a 3D printer participating in the game (shown below). The video received over 265,900 likes in nine days.

On June 30th, Twitter user @KawberYT^[4] posted two images of fingers working out with the captioned, "Don't mind me I'm just getting ready for the MrBeast's finger on the app challenge" (shown below, left). The tweet acquired over 150 likes in two days. On July 1st, Twitter user @DanielGulati^[3] reported that MSCHF hit the #1 free game after the release of the app and that as of July 1st the app was "#13 overall (ahead of Google Maps!)" (shown below, right). The tweet gained 88 likes in a day

As of July 2nd, YouTuber and participant YRCRY was one of 19 competitors and the last person to be streaming on YouTube. He had been awake for over two days (shown below).

Various Examples

Search Interest

External References