Exploding Kittens
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Part of a series on The Oatmeal. [View Related Entries]
Overview
Exploding Kittens is an upcoming card game featuring illustrations by Oatmeal founder Matt Inman that was successfully crowdfunded through a record-breaking Kickstarter campaign in January 2015.
Background
On January 20th, 2015, Inman submitted a Kickstarter[1] campaign for Exploding Kittens, a multi-player, shedding-type card game designed in collaboration with Elan Lee and Shane Small (shown below). In the game, a group of up to eight players take turns pulling cards until an “exploding kitten” card is drawn, at which point the player is eliminated from the game, unless a special “defuse” card is used. The same day, the website ExplodingKittens[2] was created with an infographic run-down of gameplay and rules.
Notable Developments
Online Reception
In the first 20 minutes, the Kickstarter reached its goal of $10,000. Within seven hours of launch, the campaign had received over $1 million in funds. By the end of the next day, $2 million had been raised. 48 hours from its creation, Inman released a comic revealing that the game was the 22nd most-funded Kickstarter campaign in history, the 11th most-funded game and the most-funded card game ever (shown below).
By January 23rd, the Kickstarter campaign had received more than $3 million in funding. On January 26th, the creators of the campaign announced that they had received upwards of 100,000 backers and that a stand-alone NSFW card deck would be released for the game. Within the first week, the proposal accumulated nearly $4 million, setting a new record for the biggest tabletop game project on Kickstarter.
News Media Coverage
During the first week of launch, the game's online success was covered by a variety of news sites, including The Register,[3] Business Insider,[4] Forbes,[5] CNN[6] and Mashable.[7]
Search Interest
External References
[1] Kickstarter – Exploding Kittens
[2] Exploding Kittens – Exploding Kittens
[3] The Register – What gets the internet REALLY excited?
[4] Business Insider – Exploding Kittens Raised $3 Million
[5] Forbes – The Oatmeal Creator Hit Kickstarter Goal In 20 Minutes
[6] CNN – Exploding Kittens sets fire to Kickstarter
[7] Mashable – The Oatmeal creates Exploding Kittens
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