Doja Cat Paris Fashion Week Costume

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Overview

Doja Cat Paris Fashion Week Dress refers to an outfit worn by musical and singer-songwriter Doja Cat during a Paris Fashion Week event on January 23rd, 2023. The outfit, which covered her entire body in blood-red crystals and gave the singer a strikingly reptilian appearance, inspired memes and commentary across the web.

Background

Doja Cat is a bestselling artist whose public image is deeply online. She is known for appreciating and using meme culture to gain publicity and to seek joy, interacting with niche figures like Terri Joe and famously making a moo sound that became a meme.

The dress Doja Cat wore was created by designer Schiaparelli and reportedly took about five hours to put on. It entailed attaching over 30,000 red crystals to her body, including her face.^[1] Many online simply marveled at how elaborate the dress was, including @jacquemusx, who received over 52,000 likes for posting a picture of the star's face (seen below) on January 23rd, 2023.^[2]

Online Reactions

Many online compared the artist's appearance to a particular food. For example, @KarotRappe posted the meme seen below (left) on January 23rd, comparing Doja Cat to candy. It earned almost 9,000 likes in a day.^[3] Similarly, @alex_zamora30 compared Doja Cat in the outfit to berries, earning dozens of likes in less than a day (below, right).^[4]

Others compared Doja Cat's dress to less positive things, such as poison ivy (seen below) in a meme posted by /u/jamjam1090 to /r/dankmemes on Reddit,^[5] which earned over 1,100 likes in about fifteen hours on January 24th (seen below).