Avengers: Endgame Spoiler Prevention Campaign

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Part of a series on Avengers: Endgame. [View Related Entries]

About

Avengers: Endgame Spoiler Prevention Campaign or #DontSpoilTheEndgame refer to a campaign initiated by Avengers: Endgame directors Anthony Russo and Joe Russo and supported by several major subreddits which aimed at preventing pre-premiere spoilers from 2019 Marvel superhero film Avengers: Endgame from being leaked; as well as memes spreading awareness of potential spoilers from the movie and related meta memes.

Origin

On April 12th, 2019, Redditor NoahJ666 posted a Spider-Man Presentation meme calling for bans against users who spoil Avengers: Endgame superhero film, scheduled to release in the U.S. on April 26th, 2019.^[1]

In the comments, /r/dankmemes moderator READMYSHIT promised to remove any pre-premiere spoilers from the sub,^[2]^[3] with the comment receiving over 2,700 upvotes.

On April 16th, Avengers: Endgame directors Anthony and Joe Russo tweeted an open letter in which they asked everyone not to spoil "Avengers: Endgame", launching #DontSpoilTheEndgame hashtag (shown below).^[8] The tweet gained over 96,300 retweets and 206,000 likes.

Spread

As #DontSpoilTheEndgame hashtag gained traction online, several major subreddits, including /r/dankmemes, /r/memes and /r/thanosdidnothingwrong, pledged to prevent any spoilers an unidentified period following the premiere. Multiple notable posts praising /r/dankmemes moderators for removing the spoilers from the subreddit were posted, with many examples referencing /r/dankmemes in-joke about about all subreddit moderators being gay. For example, on April 16th, 2018, Redditor StaticVenom posted a JonTron meme announcing that /r/dankmemes moderators were "promoted to bisexual". The post gained over 27,000 upvotes in nine days.^[4]

In the same period, posts pledging to downvote any seen Endgame spoilers were posted in /r/thanosdidnothingwrong,^[9] /r/dankmemes and other subreddits. For example, the first such post by Redditor NachNach16, made on April 16th, 2018, gained over 9,300 upvotes.^[5]

In the following days, several users also made posts ridiculing the circlejerk (examples shown below).^[6]^[7]

#DontSpoilTheEndgame Video

On April 25th, 2019, Marvel Enterntainment YouTube channel posted a promotional video tagged #DontSpoilTheEndgame in which Endgame cast asked the viewers not to spoil the film.

#DontSpoilTheEndgame Campaign End

Following the premiere of the movie, moderators of /r/dankmemes, /r/thanosdidnothingwrong and numerous other meme subreddits removed all posts containing spoilers, while members of the Instagram meme community utilized multi-slide feature in order to warn their subscribers about Avengers: Endgame spoilers in their posts.^[10]^[11]

On May 2nd, 2019, major meme subreddits lifted the restriction, allowing submittions of posts containing spoilers provided they had been given the "spoiler" tag.

On the same day, Avengers: Endgame directors Anthony and Joe Russo announced that #DontSpoilTheEndgame campaign will end on May 6th, 2019, ten days after the premiere of the film.^[12]

On that day, /r/dankmemes,^[13] /r/memes,^[14] /r/thanosdidnothingwrong^[15] and other subreddits started allowing posts containing spoilers without the "spoiler" tag.