Americanas SA's 20 Billion Reais Accounting Gap

About

Americanas SA's 20 Billion Reais Accounting Gap refers to a 2023 investigation on the Brazilian retailer company Americanas SA that led to the discovery of an accounting gap of 20 billion reais ($3.9 billion USD). The news created a series of memes on Twitter.

Origin

On January 12th, 2023, the Brazilian retailer company Americanas SA^[1] was trending on social media when its new CEO Sérgio Rial^[2] resigned from the position in two weeks, revealing a gap of 20 billion reais. This is equivalent to $3.9 billion USD of financial inconsistencies^[3] in the company's balance for 2022.

Spread

The finance gap's reveal inspired many memes on social media, as Americanas is one the most popular retail companies in Brazil. On January 12, Twitter^[4] user @napaulaforabozo shared a stock photo of two employers of the Brazilian company reacting to the 20 billion reais gap discovery. The post garnered 60,800 likes and 6,400 retweets in one day (seen below).

The same day, Twitter^[5] user @rbcgaia made fun of the accountability team with a meme of a person doing a simple math problem in the most erroneous possible way. The post received 154,000 views and 11,500 likes in one day (seen below).

The news was well received by some, including, Twitter^[6] user @catitaadm. On January 12, 2023, she shared her excitement to go to the store if they announce bankruptcy, since all items would be cheaper. The post garnered 28,800 likes and 4,100 retweets in one day (seen below).

Various Examples

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