Ethical Cain Vinnel

Submission 3,977

Part of a series on Ethel Cain. [View Related Entries]

About

Ethical Cain Vinnel, also spelled Ethical Caine Vinyl, is a comment trend and TikTok sound that parodies the name and aesthetics of indie singer Ethel Cain. The catchphrase first went viral due to a screen recording of a person reading a comment on their TikTok live that said, "Are you wearing that sweater in an ethical cain vinyl way or a republican way."

Origin

Ethel Cain is an American singer-songwriter known for her ambient, alternative rock and folk music that touches on Christianity, American nationalism and nostalgic Southern Gothic themes. On March 22, 2023, TikToker^[1] @strawb3rryfields4ever posted a video of them asking another TikToker if they were "wearing that sweater in an ethical cain vinyl way or a republican way." The post gathered over 2.4 million views and 360,000 likes in a week (seen below).

Spread

On March 23rd, 2023, TikToker^[2] frommitchy posted a video wearing a camo jacket and using the aforementioned sound. The post gathered over 470,000 views and 80,000 likes in a week (seen below, left). Also on March 23rd, 2023, TikToker^[3] @greenaventurine posted a video using the sound and a text overlay on her video that read, "are you wearing cross jewelry because you're religious," gathering over 130,000 views and 29,000 likes in a week (seen below, right).

Also on March 23rd, TikToker^[4] @toxicthotsyndrome posted a video with a text overlay that read, "me whenever I wear realtree print," gathering over 79,000 views and 15,000 likes in one week (seen below, left). On March 24th, TikToker^[5] @1992hondacivic posted a video with a text overlay that read, "when my friends see my massive wall of American propaganda," gathering over 130,000 views and 29,000 likes in a similar timeframe (seen below, right).