Dumb Fuck Juice refers to a series of reaction images of a small white dog drinking a juice box that reads "Dumb Fuck Juice." The image is generally used as a reaction image, acting as the punchline to self-deprecating jokes.

On June 27th, 2017, Redditor ^[1] furculture posted an image of a white dog drinking from a juice box that reads "Bone Hurting Juice" in the /r/rarepuppers subreddit. The post recieved more than 540 points (99& upvoted) and 20 comments in a year and a half (shown below, left).

The following year, on June 28th, 2018, Blogspot^[2] user beerhobgoblin posted the same image with the box's text changed to "Dumb Fuck Juice." They captioned the post "What PBR drinkers actually consume" (shown below, right).

Several days later, on July 1st, Tumblr ^[3] user murdernachos posted the image. Within four months, the post received more than 110,000 notes (shown below).

Following the Tumblr post, the image became much more ubiquitous, with people changing the tag "me" to other subjects. For example, on July 8th, Facebook ^[4] user DS2isnotcanon posted the image with the dog labeled "Dark Souls II fans". Within four months the post received more than 130 reactions and 40 shares (shown below, left).

Later that month, variations of the meme were also posted. On July 28th, Twitter ^[5] user @SpruillRaymond tweeted an image of a different dog drinking "dumb fuck juice." They captioned the post, "Her: you must be dumb as fuck if you think I’m gonna let you smash" (shown below, center).

On August 2nd, Redditor^[6] Arab86 posted the image with the caption "When you say 'Thanks you too' after a waitress tells you to enjoy your meal." The post received more than 4,500 points (99% upvoted) in three months.