Dorito Pope
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About
Dorito Pope is a nickname given to gaming journalist Geoff Keighley following an interview between Keighley and LevelSave.com in October 2012. The effusive amount of product placement for Mountain Dew and Doritos during the interview led to large amounts of criticism and led to it becoming a notorious example criticizing the state of gaming journalism at the time.
Origin
On October 18th, 2012, Canadian video game journalist Geoff Keighley[1] held an interview with video game website LevelSave.com[2] to talk about his experience with Comic-Con, Halo 4, and Mtn Dew and Doritos XP. During the course of the interview, Keigley was surrounded by product placement for Mountain Dew and Doritos promoting Mtn Dew and Doritos XP,[4] a promotion event between PepsiCo and Microsoft where gamers could get double experience for Halo 4 through codes placed on Mountain Dew and Doritos products. As of May 17th, 2014, the video has nearly 50,000 views and over 1,200 downvotes against just 125 upvotes.
Spread
On October 24th, 2012, Eurogamer.net writer Rab Florence posted an article titled "Lost Humanity 18: A Table of Doritos,"[5] writing about the state of gaming journalism which was sparked after Florence noticed Keighley's interview being shared on the internet in the week following the interview. The article specifically pointed out Keighley in the first few paragraphs and went on to spark the Doritosgate controversy. Two days later, on October 26h, YouTuber PewpewVIDEOGAMES uploaded a video titled "Double your Gaming Journalism with Geoff Keighley™" (shown below), which cut out the section in which Keighley talks about Halo 4 and the Mtn Dew and Doritos XP event and combined it with multiplayer footage from Halo 3 showing a player tea-bagging a dead teammate.
On January 1st, 2013, YouTube channel AngryJoeShow parodied Keighley's interview in his top 10 gaming controversies of 2012, where the interview and Doritosgate were only beaten by The Mass Effect 3 ending and the Arma III espionage arrests.[3]
Various Examples
Search Interest
External References
[1] Wikipedia – Geoff Keighley
[3] Wikipedia – Arma 3 Espionage Arrests
[4] Examiner (via Wayback Machine) – Halo 4 offers double XP with Mountain Dew and Doritos promotion
[5] Eurogamer – Lost Humanity 18: A Table of Doritos
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