Doodh Mangoge, Doodh Denge

About

Doodh Mangoge, Doodh Denge refers to an exploitable phrasal template that emerged out of a viral meme marketing campaign by grocery delivery service Blinkit and its parent company Zomato. The memes feature billboards that read, "You ask for milk, you will get milk," and "You ask for pudding you will get pudding." The phrase is borrowed from a famous dialogue from the 2002 Bollywood film "Maa Tujhe Salaam." The viral marketing campaign led to various other corporate gimmick profiles participating by adding their own billboards to the image.

Origin

On January 25th, 2002, the film Maa Tujhe Salaam was released in Indian theaters. The film featured a scene where an Indian soldier, played by Arbaaz Khan, delivers the following line of dialogue: "Tum doodh mangoge hum kheer denge; tum Kashmir mangoge hum cheer denge." The line translates to, "You ask for milk, we will deliver pudding; you ask for Kashmir, we will tea you apart." The scene can be accessed via a July 25th, 2021 upload to YouTube^[1] by Goldmines Bollywood, where it gathered over 1 million views in a year (seen below).

On January 2nd, 2023, the Instagram^[2] page for Zomato, a food delivery service, and Blinkit^[3], a grocery delivery service owned by Zomato, uploaded a shared post to Instagram depicting two billboards that read, "You ask for milk, you will get milk," and "You ask for pudding, you will get pudding." The post gathered over 100,000 likes in ten days (seen below).

Spread

The meme was picked up by various other Indian brands and gimmick accounts. On January 3rd, 2023, Netflix India's Twitter^[4] account @NetflixIndia posted a version of the meme that added another billboard in the mix, reading "Friday mangoge, Wednesday denge," which translates to, "You ask for Friday, we deliver Wednesday," in reference to the TV show on the platform with the same name. The post gathered over 18,000 likes in a week (seen below).

On January 4th, various other corporations and gimmick accounts picked up the trend, with the Instagram^[5] page for Jeevansathi.com, a matrimonial website, posting a version of the meme that read, "Pyaar mangoge, haath peele kar denge," meaning, "you ask for love, we will yellow your hands," in reference to the Hindu tradition of rubbing "haldi," or turmeric, to the bride's hands. The post gathered over 1,000 likes in a week (seen below, left). Also on January 4th, the Instagram^[6] page for Housing.com, a brokerage website, posted a version of the meme that read, "Mangwaoge toh ghar par he, who hum denge," which translate to, "If you ask for any delivery it will be to your home, which we will provide." The post gathered over 21,000 likes in a week (seen below, right).

On January 5th, the official Instagram^[7] for the Mumbai Police posted a version of the meme, gathering over 37,000 likes in less than a week (seen below, left). Also on January 5th, the official Instagram^[8] for KitKat India shared a version of the meme, gathering over 1,000 likes in less than a week (seen below, right).

Various Examples

Search Interest

Unavailable.

External References