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Part of a series on Catchphrases. [View Related Entries]


Related Explainer: Where Did The Donatella VERSACE 💜 Meme Come From? Why Everyone's Posting Purple Hearts On Stan TikTok Explained

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donatella VERSACE 💜 refers to memes and jokes made in reference to a memorable comment posted by fashion designer Donatella Versace on a post by model Bella Hadid. After Bella Hadid posted an image in support of Palestine on Valentine's Day in 2022, Versace replied with an unrelated comment that read, "donatella VERSACE 💜." The comment often makes a recurrence in popular culture, with people making jokes about the event on Twitter and TikTok in consecutive months.

Origin

On February 14th, 2022, model Bella Hadid posted a photo of Valentine's candy made to read, "Will You Free My Palestine?" The Instagram post received a reply from designer Donatella Versace that read, "donatella VERSACE 💜" (seen below).[1]

A screenshot of the interaction was then posted by Twitter user @gorjogle on February 15th, 2022.[2] The image was also reposted by various accounts in consecutive months, receiving over 200,000 likes collectively.[3][4][5]

Spread

On September 23rd, 2022, Twitter[6] user @eccentricverde posted a series of images from a Versace fashion show alongside a caption that referenced her comment, gathering over 14,000 likes in roughly seven months (seen below, left). On April 5th, 2023, Twitter[7] user @mazzypopstar posted a Barbie Poster meme that referenced the comment as well, gathering over 10,000 likes in three weeks (seen below, right).

On April 2nd, 2022, TikToker[8] @ihannah2point0 posted a meme about Versace's comment using the Shannon Sharpe meme template, gathering over 500,000 plays and 65,000 likes in a year (seen below, left). On March 18th, 2023, TikToker[9] @davidcorishhh posted a video joking about the event using the Bold Glamour filter, gathering over 3 million plays and 500,000 likes in a month (seen below, right).

Various Examples

Search Interest

External References

[1] Instagram – Bella Hadid

[2] Twitter – gorjogle

[3] Twitter – mattxiv

[4]  Twitter – SaeedDiCaprio

[5] Twitter – a1andar

[6] Twitter – eccentricverde

[7] Twitter – mazzypopstar

[8] TikTok – ihannah2point0

[9] TikTok – davidcorishhh



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