Dog Cheese is a social game in which participants video record themselves tossing a slice of cheese onto a nearby dog.

On November 10th, 2018, Twitter ^[1] user @BlargMyShnoople tweeted, "Fuck beer pong, we playin dog cheese." The tweet included a video of a person tossing a slice of cheese onto a small dog. The post received more than 26,000 retweets, 122,000 likes and 2 million views in five days (shown below).

Following the tweet, people responded by posting their own versions of the game. For example, Twitter user @bonerbang69 shared a version (shown below).^[2]

pic.twitter.com/vBdD1GIsmQ

— ass (@bonerbang69) November 13, 2018

On November 11th, Twitter^[3] user @loli_ryona tweeted a version in which the dog catches the cheese in its mouth. The post received more than 725 retweets and 3,500 likes in 24 hours (shown below).

Several media outlets covered the game, including The Daily Dot, ^[4] BuzzFeed ^[5] and more.

This is Phase 2 pic.twitter.com/TmcFutLdAq

— T r i s t a n (Lost) (@loli_ryona) November 11, 2018