Denis Brogniart's "Ah!"

Submission 27,187

About

Denis Brogniart's "Ah!" refers to an interjection frequently uttered by French TV sports journalist Denis Brogniart as a verbal tic. On YouTube, a video clip of "ah" during an episode of the TV game show Koh Lanta has been widely used in music remix videos in a similar fashion to edited clips of Gabe the Dog.. Additionally, the interjection has been commonly used as a forum weapon.

Origin

In 2002, Brogniart became the host of the adventure game reality show Koh Lanta. During the 10th season premiere held on September 17th, 2010, Broniart reacted to a contestant on the show by loudly aying "ah!" (shown below).

Translation:

Brogniart: "What would you have more, in this team, if there was several boys? Laurence?"
Laurence: "Uhhh… well first we would have a cabin."
Brogniart: "Ah! Does that mean girls can't build a cabin?"
Laurence: "Nah, not at all, that's not what I said at all."

Spread

On April 17th, 2012, Youtuber Jefaischierlesgens^[3] published a Youtube Poop video entitled "[YTP]FR pipi caca lol jeej", using different extracts of the episode, and especially the "Ah!" clip (shown below, left). The video reached 378 000 views as of October 2017. On May 20th, 2015, Youtuber Kinglizard^[4] posted the aforementioned one second clip of Brogniart saying "Ah!" to his Youtube channel (shown below, right), reaching 1.5 million views on october 2017.

On february 3rd, 2017, youtuber Brayanou Productions^[5] reused the "Ah" clip in a Youtube Poop Music video, dubbed over various popular tracks, including Darude – Sandstorm. The video gained over 2.2 million views as of october 2017 (shown below, left). On May 1st, 2017, Youtube music producer and remix artist Khaled Freak^[6] published a compilation of musical remixes of the scene, reaching 8 million views as of october 2017. This became the most popular variation of the meme. (shown below, right)

[This video has been removed]

As of october 2017, the keywords "Ah Denis Brogniart" yield over 26 000 search results on Youtube. The "ah!" sound effect became also turned into an application for Android phone OS^[7]^[8] and an instant sound button on the site myinstants.com.^[9]

Denis Brogniart's reaction

On may 2nd, 2017, Denis Brogniart posted on his Twitter account a link to Khaled Freak's video, with a caption saying "Well done! Very funny" (shown below)

On july 20th, 2017, Brogniart gave an interview to the Huffington Post,^[10] explaining that he discovered about the meme through his children who introduced him to the videos. He also explained that he wasn't aware of how often he used that verbal tic until then, and finally admitting he was amused and proud of his popularity among younger audience.

Finally, on October 6th, 2017, French Youtube celebrity Cyprien Iov posted a video called "Les Reunions 3", consisting in a variety of comedy sketches, including one guest-starring Denis Brogniart in a comically failed attempt to reenact the "Ah!" scene (shown below)