#DateNightChallenge

About

#DateNightChallenge is a social media game in which people post pictures of themselves acting as though they're sharing a romantic evening with an inanimate object.

Origin

On September 9th, 2017, Nigerian Instagram user mayfaiiirrr^[1] posted a picture of himself next to a Mercedez Benz with his hand on the bumper. He captioned the post "Bae and I … ❤️ Cheers To D Weekend 🍾.." The post gained over 17,000 likes (shown below).

Spread

Two weeks later, mayfaiiirrr^[2] posted a similar post with a different Mercedez Benz, this time on a bridge with two glasses of wine between he and the car, captioned "Spending Quality Time With Bae ❤️ … #datenight." The post gained over 12,000 likes.

Two days later, variations on Mayfaiiirrr's concept began appearing on Instagram under the hashtag "#DateNightChallenge."^[3] On September 25th, 2017, Instagram user chuey.chu^[4] posted a variation that gained over 3,800 likes (shown below, left). This was later reposted by gidicars^[5] with the hashtag "#DateNightChallenge," launching the hashtag. One of the most popular edits was posted by unilagolodo,^[6] who posted a picture of himself with his bike, gaining over 2,500 likes (shown below, right). The post has been reposted several times on different accounts and has gained significantly more likes cumulatively. The challenge was covered by Guardian Nigeria.^[7]

Various Examples

Search Interest

External References