Cute Ash
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About
Cute Ash refers to fan interpretations of Pokémon character Ash Ketchum as he appears in a trailer for an upcoming Pokémon motion picture to be released July 13th, 2018. Because Ash's design features larger eyes, Japanese Twitter users made photoshops of the character to make him appear more feminine.
Origin
On December 10th, 2017, the Japanese Pokémon YouTube channel uploaded a trailer for an upcoming Pokémon film to be released July 13th, 2017. In the trailer, there is a glimpse of the latest Ash Ketchum redesign (shown below).
Following the release of the trailer, on December 11th, 2017, Twitter user @MAJIbeef[1] tweeted an image of Ash with long, feminine hair that gained over 62,000 retweets and 114,000 likes (shown below).
Spread
After @MAJIbeef's tweet, many twitter users responded with photoshops of their own, slightly editing MAJIbeef's image to make Ash appear even more feminine. Twitter user @keneko09191010[2] uploaded an image which gave Ash eyelashes, gaining over 4,200 retweets and 5,700 likes (shown below, left). Twitter user @gurizaialoveeee[3] uploaded an edit of that image which made Ash's skin whiter, gaining over 4,900 retweets and 6,900 likes (shown below, right).
Some Twitter users created fan art in tribute of the "Cute" Ash. Notably, Twitter user @yamigyouza[4] tweeted a version in which Ash had breasts, gaining over 11,000 retweets and 22,000 likes (shown below). The photoshops where covered by Kotaku.[5]
On YouTube, account Tokyosaurus uploaded a video talking about Ash's new look which gained over 212,000 views (shown below).