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Cut Homeless People In Half by 2025 refers to a satirical advertisement created by British street artist Fokawolf which looks like an advertisement from the UK Conservative Party stating "We plan to cut all homeless people in half by 2025." Once the advertisement spread on social media, many who did not know it was a parody began joking as if the UK Conservative Party had intentionally created the ad and misstated their actual plan to cut homelessness in half. This led to image macros and parodies of the advertisement.

Origin

On July 18th, 2019, Instagram user and street artist Fokawolf[1] posted an image of a satirical advertisement they created which makes it appear as though the UK Conservative Party was advertising "We plan to cut all homeless people in half by 2025." This was one of several fake ads they'd created. Others read "Our aim is to erase all disabled people by December 2020"[2] and "Time for another little snotty nosed softcock to run the country again."[3]


Spread

The same day Fokawolf posted the "homeless people" image, Redditor ProjectCookies[4] reposted it to /r/HolUp, gaining over 23,000 points. That post was reposted to /r/Europe by user Zeus1027, gaining over 60,000 points.[5] As the image got popular, people began to joke about it without understanding that it was satirical. On July 19th, Redditor AndeanRock[6] posted a joke to /r/dankmemes that paired a still from The Dark Knight with the picture, gaining over 31,000 points (shown below, left). The following day, user 2Pac_if posted a Nobody meme to the same subreddit, gaining over 21,000 points (shown below, right).


The phrase also was joked about on Twitter, where users also were unaware of the image's satirical origin. User @ItsBorys[7] tweeted the image saying "A team of people were paid to produce this," gaining over 14,000 retweets and 78,000 likes (shown below, left). User @mohamhumadi[8] tweeted an If a Dog Wore Pants parody about the meme, gaining over 100 likes (shown below, right). Jokes were compiled on eBaum's World[9] and Memebase.[10]


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