Cumberland Mall Fight

About

Cumberland Mall Fight refers to a viral video of three women and a security guard fighting in Atlanta, Georgia's Cumberland Mall parking lot until a man comes in, dropkicks one of the women and breaks it up. The video went viral in May 2020 on the day the mall was reopened during the coronavirus pandemic and was used in tweets to illustrate a comedic reason for why stores should not be reopened yet.

Origin

On May 5th, 2020, Twitter user @Kevinvalencia_ uploaded a video of a fight that broke out in a parking lot and captioned it "well damn" (shown below). The video gained over 821,500 views, 43,800 likes and 11,700 retweets in a day.

Spread

On May 6th, 2020, "Cumberland Mall" began trending on Twitter as people began reacting to the video and discovering that it was set at Cumberland Mall in Georgia that had just opened up, according to NewsOne.^[3] Twitter user @IDoxim responded by saying, "You know what… he was kinda gentle about it" to which Twitter user @msmiyamac^[1] replied, "See I knew I wasn’t the only one who noticed that 😂 He out here passively drop kicking bitches in the name of love" (shown below, left). The reply received over 4,900 likes and 350 retweets in a day. That same day, Twitter user @betofye^[2] labeled a screenshot of the video with the captioned, "Summary of 2020" (shown below, right). The image garnered over 5,200 likes and 1,300 retweets in a day.

On May 6th, Twitter user @zayfemi edited the video to feature the "sweet chin music" wrestling sound clip. The video garnered over 20,000 views, 750 likes and 250 retweets in a day (shown below).

That same day, Twitter user @ItsDuckinTooYun uploaded a tired Donald Duck GIF captioned, "sees why Cumberland Mall is trending y'all wilding on the first day back in public" (shown below). The tweet accumulated over 380 likes and 50 retweets in a few hours.

Various Examples

Search Interest

External References