Cadbury Unity Bar

Overview

The Cadbury Diversity Bar is a chocolate candy bar by the Cadbury confectionery company to celebrate India's Independence Day. The bar contains four different kinds of chocolate, creating a color spectrum aesthetic intended to showcase the diversity of the country. People online mocked and criticized the bar and its intentions.

History

On August 14th, 2019, Cadbury announced the Unity Bar on Twitter. They tweeted a video introduction to the candy and the caption, "This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap." The tweet received more than 352,000 views, 3,100 likes and 480 retweets in less than one month (shown below).

This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap. #CadburyUnityBar #IndependenceDay pic.twitter.com/kHfHqJQlzH

— Cadbury Dairy Milk (@DairyMilkIn) August 14, 2019

Highlights

Reaction

Following of an article about the candy bar in AdAge,^[5] people began mocking the chocolate bar, sarcastically stating that it "solves racism," similar to Kendall Jenner's Pepsi Ad. Twitter^[1] user @davidmackau tweeted, "*wipes hands off* and that's the end of racism." The tweet received more than 9,000 likes and 1,300 retweets in 24 hours (shown below, left).

Twitter user @AngryBlackLady tweeted,^[2] "This is as absurd as Kendall Jenner fighting police brutality with a Pepsi." Thet tweet received more than 4,000 likes and 445 retweets in 24 hours (shown below, center).

Some defended the chocolate bar. Twitter^[3] user @jasebyjason wrote, " Read the article please this Cadbury chocolate campaign is based in India and is about addressing colourism and the caste system – not some western kumbaya message of diversity." The tweet received more than 3,800 likes and 845 retweets in 24 hours (shown below, right).

On August 29th, Twitter^[4] published a Moments page on the debate.

Search Interest

External References