About

Content Creator Obama refers to a series of jokes on Twitter in early December 2016 in reaction to a story that President Barack Obama was considering a career in digital media following his presidency.

Origin

On December 2nd, 2016 Mic^[1] reported that Barack Obama was considering launching his own media company following his presidency. Obama was reportedly very concerned about the proliferation of fake news, commenting that his post-presidency plans included "organizing my presidential center," where a top subject would be, "How do we rethink our storytelling, the messaging and the use of technology and digital media, so that we can make a persuasive case across the country?" The White House denied the claims in the Mic article, but the possibility led many on Twitter, particularly those connected to the digital media industry, to make jokes imagining the president joining their field.

Spread

Twitter members of digital media cracked jokes about Obama using common media tools like Tinyletter, Slack, and Chartbeat, and some used pictures of the president as a reaction image to captions describing common digital media problems, such as typing an article into a Content Management System (CMS) and losing the work due to a glitch (shown below).

The spread of the jokes was soon covered by digital media companies like Mashable^[2] and Poynter.^[3] Some of the jokes were compiled into a Twitter Moment^[4] that day.

Various Examples

Search Interest

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External References