Claire Saffitz Disassociating In Public

About

Claire Saffitz Disassociating in Public is a reaction video of Bon Appétit Test Kitchen host Claire Saffitz staring without an expression on her face during a video.

Origin

On October 23rd, 2019, Bon Appétit published an episode of the web series Making Perfect "Molly and Carla Try to Make the Perfect Mashed Potatoes & Gravy." In the video, host Carla Music leads a discussion on potato dishes. While speaking, Saffitz stands behind her and appears to be staring blankly into the distance.^[1] The post received more than 2.1 million views in less than one month (shown below).

That day, Twitter user @vaspertits published a zoomed-in isolated video of Saffitz staring. The tweet received more than 1.1 million views in less than one month (shown below).

Spread

On November 3rd, Twitter user @emamma_mia tweeted the video with the caption, "when im having a good time with my friends but then ribs by lorde decides to occupy my entire mental space." The tweet received more than 54,000 likes and 10,000 retweets in less than one month (shown below).

About one week later, on November 11th, Twitter user @hoemoticon tweeted, "me in public creating fake scenarios in my head and hurting my own feelings." The tweet and its video received more than 4.2 million, 199,000 likes and 52,000 retweets in less than four days (shown below).

On November 13th, the website Junkee^[2] published a report on the reaction.

Various Examples

Search Interest

External References