Chris Chan's Sonichu Medallion Curse

About

Chris-Chan's Sonichu Medallion Curse, or the Sonichu Curse, refers to a series of memes claiming that people, particularly content creators, who are gifted and wear Sonichu replica medallions, based on the medallion Chris-Chan wears, are cursed to have their lives or careers fall apart. Memes about the curse first started spreading as early as February 2024, but were popularized as a meme that May surrounding the arrest of Nick Rekieta, inspiring memes and posts about how he succumbed to the curse. The memes were also targeted at YouTuber iDubbbz, who wore a gifted Sonichu medallion in a 2015 unboxing video.

Origin

It's unclear when exactly the Snichu medallion curse first became the subject of memes. The earliest known mention of the curse was posted by X^[10] user @SpreeUlaid on February 21st, 2024,, who wrote in response to an image of Nick Rekieta seemingly drunk, "The sonichu curse is real. Just ask keffals" (shown below).

The post makes reference to YouTuber and lawyer Nick Rekieta, who throughout early 2024, started to show signs of intoxication on his streams, raising concerns from viewers.

Months earlier on October 14th, 2023, Rekieta hosted a stream on Rumble^[2] in which he tells a story about how he received a mysterious package containing a cryptic note and what appears to be a replica of Chris-Chan's Sonichu medallion. During the stream, he puts on the medallion (shown below, reupload to YouTube).^[3]

Spread

On April 21st, 2024, YouTuber^[11] Ashton's Moobs posted a video titled "Proof of the SONICHU Curse – Nick Rekieta," compiling clips of Rekieta putting on the medallion, footage of him purportedly drunk and footage of Chris-Chan, garnering over 1,200 views in a month (shown below).

On May 22nd, 2024, X^[1] user @FolderBloat posted a tinfoil hat Pepe meme, writing, "so just to get this straight… someone mailed Rekieta one of Chris-chan's real Sonichu medallions, with a letter saying "a new host has been chosen." Nick put on the medallion. Nick then became an alchoholic drug addict," garnering over 10,000 likes in two days (shown below). This is the earliest known post suggesting the medallion was cursed.

Memes about the so-called "Sonichu medallion curse" became increasingly popular over the following days, leading up to Rekieta's arrest. On May 23rd, 2024, hours before his arrest was made public, X^[4] user @ChrisBoresIG, known best for his Irate Gamer YouTube persona but now working as a ghost behaviorist, posted a video about the medallion theory, offering some support for the theory that it was cursed, garnering over 900 likes in a day (shown below).

Alot of people are asking me to expand on the paranormal insight on the Nick Rekieta medallion curse. I'm not familiar with him, but here's my analysis you guys are asking for. #curse #nickrekieta#ghost #ghostdoctor #ghostbehaviorist #paranormal #ghoststories #haunting… pic.twitter.com/5ZNx2bnWYf

— Chris Bores – Ghost Behaviorist (@ChrisBoresIG) May 23, 2024

Later that day, following Rekieta's arrest, X^[5] user @KalebPrime posted a Better Call Saul meme about the curse that garnered over 1,100 likes in a day (shown below, left). Minutes later, X^[6] user @gwenrob9 posted a meme about the curse, garnering over 3,900 likes in the same span of time (shown below, right).

Social media users soon began linking the medallion curse to YouTuber iDubbbz, who saw a decrease in YouTube viewership and online support in general starting in 2023 after he posted a viral apology video where he apologized for what he called "hurtful" videos he made in the past and deleted some of his back catalog.

Years prior, on November 26th, 2015, iDubbbz posted a video to YouTube^[7] where he unboxes fan mail. In one of the boxes is a replica Sonichu medallion, which he wears for the video, which garnered over 9 million views in nine years (shown below).

On May 24th, X^[8] user @_rawrell posted an image macro about the curse, writing, "First idubbbz and now Rekieta, the Sonichu curse is real," garnering over 1,000 likes in under a day (shown below, left). On the same day, X^[9] user @ChristheNarc made a post about the two YouTubers and the curse, garnering over 1,000 likes in under a day (shown below, right).

That day, Chris Bores posted another video about the cursed medallion to X,^[12] this time explaining the paranormal science behind the curse in detail, garnering over 200 likes in a few hours (shown below).

Everyone's asking me how Nick Rekieta's medallion curse would work and the paranormal science behind it. Enjoy#curse #nickrekieta#ghost #ghostdoctor #ghostbehaviorist #paranormal #ghoststories #haunting #haunted #ghoststories #ghosthunting #spiritualwarfare #ghostadventures pic.twitter.com/rkSK4EYypn

— Chris Bores – Ghost Behaviorist (@ChrisBoresIG) May 24, 2024

Various Examples

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External References