Chocolate Milk Threads
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About
Chocolate Milk Threads refer to the recurring celebration of chocolate-flavored milk on 4chan and other imageboard communities. Such thread typically begins with the original poster (OP) sharing an image of a glass of chocolate milk or another edible substance and asking others to "watch it" during his/her absence, which leads to a chain of reply posts either agreeing with the OP or denouncing by posting an image of a spilled glass.
Origin
On January 31st, 2008, a thread was posted to 4chan’s /b/ (random) board with a clip art image of a carton of chocolate milk and the original poster proclaiming his love for the drink. In the thread, an anonymous poster was reportedly banned for confessing his/her preference for regular milk, as seen in the screenshot (shown below):
Spread
On December 19th, 2010, another discussion thread about chocolate milk was started on 4chan's /b/ with the OP asking others what he/she should do with it. On November 4th, 2011, a screenshot of this exchange was posted to /r/Funny,[6] where it earned 3736 upvotes and 717 points overall, as well as on FunnyJunk[3] on the following day.
On January 10th, 2012, another thread (shown below, left) surfaced on /b/ with a photograph of a glass of chocolate milk, asking the readers to watch it until the OP returns.
Throughout 2012, screenshots of similar threads worshipping chocolate milk were posted on FunnyJunk in January[5], March[6] and April.[7] In September 2012, an image showing Twilight Sparkle spilling a glass of chocolate milk was posted on the My Little Pony subreddit, leading to a comment thread[4] discussing how spilling chocolate milk is “the greatest offense on the internet.” As of January 2013, there are a handful of archived threads featuring the key phrase “can you watch this for me” on the Foolz 4chan Archive.[8] Additionally, there are hundreds of post results for “chocolate milk” on Foolz.[5]
Notable Examples
Search Interest
External References
[1] Google Images – 4chan chocolate milk
[2] Foolz Archive – Hey guys, can you watch this for me for a sec?
[3] FunnyJunk – 4chan and chocolate milk
[4] Reddit – Twilight lives the thug life! comment thread
[5] Foolz Archive – Search results for "chocolate milk"
[4] Reddit – 4chan takes their chocolate milk seriously
[5] FunnyJunk – Hey Guys watch my chocolate milk
[6] FunnyJunk – /b/ Chocolate Milk
[7] FunnyJunk – Chocolate Milk
[8] Foolz Archive – Search results for "can you watch this for me"
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