But Sire, Our Troops

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Part of a series on Avengers: Endgame. [View Related Entries]

RenzzZ.iF Post il BUr sire, the quality Just do It

Zack Snyder Release It But sir its in aspect ratio of 4:3 u/sachin_x_deadpool Just do it!

bearboob · Following bearboob · Following ... O DOWNLOAD bearboob bearboob "POST THE LAST PANEL OF THE MEME ON THE 23RD OF MARCH 2020" "JUST DO IT" "But sire, people will forget to do it!" Liked by MARCH 23 and 36,412 others JULY 25, 2019 Liked by and 39,583 others MARCH 23 JULY 25, 2019

* -Red Leader, adopt the-Endgame "do it" meme format. But commander, that meme is dead. -We are gonna be downvoted! 70 tntutiisifstenth Do it now, Trooper! EED

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About

"But Sire, Our Troops", also known as Thanos's "Just Do It," refer to a memorable scene from the 2019 Marvel superhero film Avengers: Endgame in which character Thanos orders his henchman Corvus to initiate the aerial bombardment of the battlefield. Online, the dialogue has been referenced in memes and used as a three-panel format.

Origin

On April 26th, 2019, Marvel superhero film Avengers: Endgame premiered in the United States.^[1] In one scene of the film main villain, Thanos orders his henchman Corvus to start the aerial bombardment of the battlefield without waiting for their army to retreat (exchange shown below).

Rain fire But sire, our troops! Just do it! ARY

- Rain fire!
- But sire, our troops!
- Just do it!

Spread

On May 9th, 2019, Redditor im_sorry_wtf posted a three-panel meme based on the scene to /r/dankmemes subreddit, where it gained over 3,400 upvotes in two months (shown below).^[2] On the same day, im_sorry_wtf used the image to reference Nike's "Just Do It" ad campaign.^[3] In the following days, the format saw a limited spread on Reddit.^[4]^[5]

In mid-May 2019, the scene has been referenced in several popular memes on Instagram (shown below, left and right).^[6]^[7]

On May 28th, 2019, Facebook user Moshe Gelberman posted a meme referencing the scene to Marvel Shieldposting group, where it gained over 3,500 likes (shown below, left).^[8] In the following month, more memes both referencing the dialogue and based on the three-panel format were posted in the group (shown below, center).^[9]^[10] On July 9th, 2019, Facebook used Sathya NC posted a meme which gained over 11,000 likes in the group (shown below, right).^[11]

In the following days, Sathya NC's post has been reposted on Facebook,^[12] 9GAG^[13] and Reddit, promoting the further spread of the format. In mid-July 2019, the format saw extensive use on Reddit, with multiple notable posts appearing in /r/dankmemes subreddit.^[14]^[15]